Zimbrick at Fish Hatchery Road

Every aspect of the sale was perfect.

Bill Smith at Zimbrick's dealership sold me my new Honda Accord, and it is wonderful. I previously had a Honda Civic, and that was a very good car also. My husband, Bill, and I have known Bill for many years, and he has always given us good service. He has sold us several cars.

car purchase

Bill Smith is the best. My family has purchased all our car from him for years. Zimbrick is the only place I will buy my cars. Thank you for everything!

Infiniti

I started buying/leasing Infiniti products through Zimbrick in the 90's. There have been so many. We replaced two vehicles within the last several weeks. We have consistently been quite happy with the vehicles and the Zimbrick repair service.

Best dealership experience we've ever had!

My husband and I were referred to Bill Smith from a long time client of his. We quickly found out why he's been working with him. Bill squeezed us in for an appointment right away and was extremely easy to work with, and treated us like we were long time clients as well. Their certified used vehicles are by far the best in the area and they stand behind them 100%. Their facility is clean and impressive, and based around the customers. After car shopping on and off for the past year, we have never felt more comfortable and welcome than we did at Zimbrick. This is definitely "our" dealership from now on and we will always ask for Bill!

Great Leasing Experience with Lynn Moldenhauer

With my father being a mechanic, he always took the route of having me buy an older vehicle that needed work so that I could save some money. It worked well through high school and college but then I moved 3 hours away which made it very difficult for him to continue fixing my vehicle. A handful of my friends purchased and/or leased their vehicles from Zimbrick so I made an appointment to meet with Lynn Moldenhauer and have some car talk. I knew very little about leasing and very little about purchasing a new vehicle. Lynn was extremely patient with me and was always able to answer my questions. He probably worked with me for a good 3 to 6 months as I needed to take the time and figure out what the best option would be for me. He was professional in all my interactions with him but was also able to add some humor here and there - which I greatly appreciated. I ended up leasing a Honda Accord from Lynn and have been in it for about a month. I haven't had any problems with it but if anything does come up, I know that Lynn and the service team at Zimbrick Honda will stand behind the vehicle. I would highly recommend Lynn to anyone looking at purchasing or leasing a vehicle as he is a huge asset to Zimbrick Honda.

Fantastic Car Buying Experience!

I will definitely be returning to Zimbrick in the future. The salesman I worked with was very accommodating and thorough. He answered every single one of my questions via email just as I had requested. The entire process went very smooth. It was the easiest car buying process I have ever had!!

Great customer service!

We're on our 6th vehicle from Zimbrick and 5 of them from Robert Billig. Great buying experience and no pressure too! Robert always knows us when we stop in and sends birthday and anniversary emails. He has so many service awards they don't fit on his desk! Being a military veteran is only one reason to buy from him. The Service department does a great job as well and is easy to schedule online.

Honda Zimbrick+Robert Billig = Happy New Car Owner

When I decided to purchase my first new car in 1979, I did some research and decided on a Honda from Zimbrick. Since then, I have purchased 5 new Hondas from Zimbrick and have been extremely happy with them because they are made with the utmost safety in mind and are very dependable. Zimbrick Honda sales and service people in Madison over the past 36 years have always been helpful, friendly, and trustworthy to me which is why I continue to go to Zimbrick Honda when I need a new car. When I first met Robert Billig at Zimbrick Honda in 2010, I found him to be very knowledgeable and helpful with a wonderful personality who listened to my wants and needs for a new car, did not pressure me at all, and found just the right Honda for me at a good price. Because of the great sales experience I had with him and because he has emailed me annually on the date I took ownership of my 2010 Honda, I decided to purchase my next new Honda from him again in 2015. He is still the same great guy I met in 2010 and the Hondas have gotten even better! If you need a new car, I highly recommend Honda Zimbrick and Robert Billig. You will not regret it!!

Solid experience

My experience has always been great at Zimbrick, from sales people to mechanics to office staff. I think I've always rec'd a fair price on the vehicles I've purchased and what I've been offered for my trade in's has been within industry standards.

Robert Billig

We have been customers of Robert Billigs for a few years. He is a very kind and knowledgeable dealer that always makes leasing a car so easy. He goes out of his way to make us happy with our purchase. We will continue doing business with Zimbrick and Robert. Thanks, Gary and JoAnn Fusch

2016 Honda Accord- Robert Billig

We have purchased Hondas from Robert Billig for over 20 years. His professional, helpful and friendly demeanor is a pleasure to do business with for multiple family members. We like the service we have received in a very pleasant environment.

Purchasing our 2016 Pilot - Robert Billig saleman

Robert Billig made our buying process pleasant and straight forward that covered all aspects of the purchasing process. He kept us informed from the time we placed the order, when our Pilot was scheduled to be made, when it was made, when it was shipped, and when it arrived at Zimbrick. The "pick up" process went smooth and well planned.

Great buying experience

I recently purchased a certified used vehicle from Zimbrick Honda. It was a great experience buying our Honda! The customer service I received from Fue Thao at Zimbrick Honda in Madison, WI was exceptional. Mr. Thao was very friendly, knowledgeable, patient, and honest throughout the entire buying process. Prior to my visit, many friends had recommended the dealership and spoke very highly of the staff and selection of vehicles. I am very satisfied with my purchase and would recommend this dealership and sales team to anyone in the market for new/used vehicle.

Have been a Zimbrick customer for all 50 years ! !

I've been a Zimbrick customer since buying a Buick from them at the same time they acquired the dealership in Madison. Since then I've purchased six Hondas, one Infiniti, and two Acuras. As you can tell, I very much trust them..........both for purchasing and servicing. Never once have I ever felt that they have been dishonest with me. When I was searching for a new vehicle in 2012 I went to the Fish Hatchery Honda lot to just drive through and take a look at what was available. As I was walking around I saw a salesman coming toward me. I thought "Oh great, just what I wanted to avoid in my early search." As it turned out it was the best thing that could have happened to me. Robert Billig was the sales person who approached me. Since that time I have purchased a 2012 CR-V and just took delivery of a 2016 CR-V Touring from Robert. He is very easy to talk to and so willing to help you after your purchase. He's a real plus for the Zimbrick brand.

Zimbrick and Robert Billig

We have been with Zimbrick Honda for many years and will continue to buy our vehicles there because of great customer service, a trustworthy service department and our salesman Robert Billig. Robert is someone who we trust to look out for our best interests. He makes himself available when we have questions and responds quickly. He is always prepared when it comes time to complete your purchase so it is quick and painless.

Great experience!

I started my search where I live - in Rockford, IL - but quickly realized it was going to be well worth the 1+ hour drive north to Madison, WI to buy my car. I worked with the Honda Certified Used Car team, and they were extraordinary. Mike Barsic was wonderful...informative, no pressure, up front. patient. I will definitely go back for my next car and would highly recommend this dealership to others!

Best experience buying a civic

zimberick Honda is the most professional car dealership I've ever dealt with. After shopping around and getting jerked around by other dealers. I had a car in 20 mins out of their dealership with zero hassles. Get your next car here!

New purchace at Zimbrick

This is our second new car from Zimbrick West. Phil was absolutely great. My wife is very happy with the Encore and the experience. Great guy great business office. We wish them the best and know anyone who works with Phil will be pleased.

Repeat customer

I have purchased many cars from Zimbrick Honda over the years, but this was the first used car I purchased. My sales person, Tyler B. was honest, easy to deal with and he worked hard to find the perfect car for my son. My experience was A+.

Years of Great Service: Robert Billig and Zimbrick

I've leased a half dozen Accords through Robert Billig over the past 18 years and this year bought a used and a new CR-V. Robert has been outstanding to work with - trustworthy, thorough, really seeks to understand what I'm looking for, proactive when good deals come up, not pushy and makes the leasing or buying process very easy and pleasant. Working with Robert has been a significant factor in continuing to get Hondas. I always feel confident in the process. Zimbrick has been terrific from a service point of view.

Thank you Zimbrick and Robert Billing

My husband and I decided to buy a new 2016 Honda Pilot. What a tremendous buying experience we had. We were looking at options with other dealers and Zimbrick was able to match and beat them every step of the way. They were quick to respond to questions and to make sure that we were getting just what we wanted. They were open about pricing, trade in value and final costs. All of this information helped solidify our decision to use Zimbrick Honda. It was a pleasant surprise to pick up our car and see the big red bow on it. That was just another added bonus to an already fabulous experience.

Great Sales people

Bill Smith and Jamie Guerrero we wonderful during our sales process. Always available and willing to go out of the way to give us what we wanted. Totally fabulous salesmen! Kendall Dahmen is also wonderful; making our special needs accessible. Wouldn't want to purchase a vehicle anywhere else!

I was treated wonderfully at Zimbrick Buick/GMC!

The whole experience, and my Sales Advisor Matt Rosen was OUTSTANDING! It was exciting making a purchase of a new 2015 Yukon XL Denali! It made me feel like a kid again! It's so great when you get excited about your vehicle, it's more than just wheels. Everyone at Zimbrick Buick/GMC West treated me wonderfully, and I now have a new friend in the Sales Dept., Matt Rosen! Thank you Zimbrick Buick/GMC West!

Mitch Garrett most helpful

We are no stranger to Zimbrick. We just bought our third vehicle, and we live in the UP. Mitch helped us through the entire process and we were impressed with his courtesy and knowledge. Thanks, Mitch and thanks, Zimbrick!

Misinformation

Was told my vehicle had HID headlights and it did not. I'm in the process of looking for some after market units. It doesn't sound like a big deal but it was one of two must haves in my new car purchase. It is very upsetting. I also had a situation regarding how the financing was supposed to be handled. This is my third purchase from three different Zimbrick dealerships. My first two purchases I would rate without question as a 5 star.

2012 Civic- Fue Thao

The morning I started looking for a used car I had no idea what I was looking for. As I shopped around there were multiple car brands I was looking at, but with previous success in the past I was leaning towards a Honda as my new car. When I arrived to look at Zimbrick Fish Hatchery Fue Thao was there to assist me. He was very friendly and talked me through the different vehicle options and organized what I was looking for in a car settling on the Honda Civic. He explained all my options, talked me through budgeting, and explained the advantages of buying Honda Certified Preowned. Throughout all my experience working with Fue he was very considerate and professional, however you could tell he really cared about finding me a car. He was very patient working around my schedule, while I figured out my financial situation. Fue, along with business managers at Zimbrick allowed for me to purchase my 2012 Honda Civic. I could not be any more happy with my purchase from Zimbrick Fish Hatchery, and even further grateful for all the help the Fue provided. Although it will be some time until I need my next vehicle, I will without doubt be coming back to this establishment and Fue for my buisness. If you are looking for a car, Zimbrick Fish Hatchery is the only place I would recommend going to, everyone there is friendly, but I without question would suggest asking for Fue Thao. Thanks for everything!

Great transaction with Zimbrick's Robert Billig

Colleagues recommended Robert Billig to me five years ago, and the resulting transaction with him made it clear why he'd earned their respect. I purchased a new Odyssey at that time and when it came time to replace it last month I went back to Robert. He's a straightforward individual who doesn't throw any of the standard car-lot nonsense at his customers. I recommend him wholeheartedly.

Zimbrick Buick West- Phil Liautaud and Jon Wirth

We've dealt with Zimbrick-Fish Hatchery for over 20 years and our family has bought close to 20 new and used vehicles from them in that time. We wouldn't consider going anywhere else. Phil Liautaud, our sales rep, is excellent to work with. He takes time to get to know his customers so that he can direct them to vehicles that are right for them. Because Zimbrick' prices are already in-line with prices we've researched, and there's never any high-pressure to "buy now", the purchase process can center on finding the vehicle that meets our needs and preferences. If the dealership doesn't have that vehicle, they have a wide network of other dealers with whom they work to exchange vehicles so we end up with the one we want. Service is a high priority with Zimbrick, so post-sale concerns are dealt with efficiently and courteously. Jon Wirth, our service rep, answers all our questions and always makes sure we understand what must be done now, what can wait, and what is completely optional. In short, the sales and service at Zimbrick-Fish Hatchery have kept us loyal. We unhesitatingly recommend the dealership, Phil Liautaud, and Jon Wirth.

Outstanding (As Always)

The 2016 Pilot will be our 10th Honda purchased from Robert Billig at Zimbrick Honda. It's always a smooth and enjoyable buying experience and this time was no different. From sales to service, Zimbrick Honda is the gold standard.

Happy with third car bought from Zimbrick-Honda

Our new Pilot is the third consecutive car bought from Zimbrick Honda. The quality of the Honda brand has kept us coming back to buy Hondas and quality and professionalism of the service department has kept us coming back to Zimbrick. I want to call out too the professionalism of our sales agent , Robert Billig ( for all three cars).

Zimbrick Honda No. 1

We have leased from Zimbrick Honda for more than a decade. During that time, we have leased Civics, Odysseys, CRVs and Pilots. They are all great vehicles. Our current sales representative is Robert Billig. He goes above and beyond. We contacted him on a Monday about the current great lease rates and we had traded in for a new CRV a day later. Now that's customer service.

2016 Honda Pilot in Waunakee

I bought a new 2016 Honda Pilot from Zimbrick Honda. My sales person was John Marks. Great salesperson! He handled everything from the moment I said go. He took the time to go thru all the options on the car. This was a big deal buying another car, and John recognized the importance of it. I am a Honda fan thru & thru. Randy Swingen in the business office was equally good. He took time to go thru all the paperwork. He made the process very easy. I appreciate all of John & Randy ' s help. Zimbrick Honda is always the place for me to buy and service my car.

2015 Odessey

We bought my 2015 Honda Odessey from Robert Billig on June 25th, 2015. We went to Zimbrick Honda, talked to Robert about a test drive. We bought the van 3 days later. It was a painless process/purchase. Robert was perfect for the Honda Zimbrick sales department. We were nervous to buy a brand new car but he answered our questions, explained the features of the car, and handled our trade in with class. Nice job and thanks Robert.

Great service with Honesty - Geoff Kox!

We recently purchased a Honda CRV 2011 from this dealer and from the start to finish, they provided a great service. Geoff Kox helped us and he was great and I especially love his honesty. We were trying to shop a used car remotely as we are from IL and we loved the CRV we saw online. It was a three hour drive however Geoff assured us and also trusted us that he would keep the car . He explained how great the car looked and I was little skeptical but when i looked at the CRV, I was extremely pleased and the deal was so quick and they offered us the best price and I was very happy withe the purchase. I normallly dont like to deal with Car dealers :-) but I really loved the experience and I wish every dealer is as honest and as service oriented as they are.

Friendly staff who care about their customers

My wife and I just purchased our third vehicle from Zimbrick on Fish Hatchery Road and as always we were treated with respect. Our Sales Consultant Geoff Kox was awesome. He listened to us and explained the vehicle and buying process very clearly. Such a nice man! I highly recommend doing business with Geoff. Our Business Manager Anthony Saunders was very helpful and extremely friendly. He explained the financing options and extra warranties with no pressure. He truly only wants his customers to be fully informed with no high pressure tactics. We will do all of our car buying from Zimbrick. Simply the best in Madison!

Another Great Experience at Zimbrick Honda!!

I recently purchased my second CRV from Kyle Valerio at Zimbrick Honda. Kyle is a great salesperson and easy to work with. I have dealt with my share of slimy, shady car salespeople and Kyle is a welcome sight compared to experiences with other dealerships. Kyle is very personable and friendly and remembers you and your vehicle or vehicles you have purchased from him. Zimbrick Honda is a great dealership. I have had good experiences in the car buying process and with their service department. They are vey helpful and honest - honesty is a hard character to find at many dealerships, but not at Zimbrick. They will take care of you and make sure things are taken care of right versus leaving you hanging. The buying process was straightforward and you knew the cost of the vehicle, no hidden fees or surprises when you picked up your vehicle. Kyle took the time to go through the features on the vehicle and has followed up with me several times to make sure I was satisfied. We consider Kyle our friend and know that we can trust him. We have given him feedback on various items and he always gives us his honest response to that feedback and offers assistance where he can. If you get the chance to drive a CRV you should do so. This is one great vehicle which is why I am on my second one. Honda makes a great product and there is no comparison in the small SUV market at this price point. They practically sell themselves with all the features and good gas mileage. Even though I had to wait for the CRV Touring model, it was worth it for the additional features. A big thank you to Kyle and Zimbrick!!

I purchased my third Honda from Zimbrick

I purchased my third Honda from Zimbrick with the help of Jill Warren. Jill is the reason that I keep coming back and referring my friends and family. Jill took the time to understand my needs and steered me into exactly what I wanted and fit my needs perfectly.

Chad was awesome!

Chad Schaal made my car leasing a good experience. He is knowledgable and extremely personal. I would highly recommend him. I believe no other dealer could have given me a better deal!

Happy customer

Worked with Robert Billig who made the process very quick and easy. Fantastic price and presentation of vehicle. He knows his product and is very personable as well. Would work with again in the future.

Review of Zimbrick dealer Kyle Valerio

My daughter, a recent college graduate and I went into Zimbrick last Sunday afternoon to find out about the June lease deal they were advertising for a Honda Civic. It was pretty busy and when the woman my daughter had initially emailed wasn't available, Kyle offered to help us. He was friendly and informative and very quickly established rapport with us and went out of his way to show my daughter the exact model she was interested in. He answered her questions and addressed her concerns. My daughter was very impressed with the car after a test drive. When we brought the car back, my daughter clearly smitten with the car wanted to see some of the other interior/exterior colors. Kyle took us to a more distant lot to show us the various interior/exterior colors. Kyle thanked us for our time and encouraged us to contact his colleague when we were ready to complete the paperwork. My daughter, who is relatively quiet was so taken with Kyle's low pressure sell and kind personality that she contacted the dealer she'd had initial contact with and requested that Kyle be her new sales and leasing consultant. As of June 16th she haven't yet closed the deal, but the plan is to do so in the next week.

Zimbrick Used Car

Zimbrick's Sales Consultant Carlos Pelaez was delightful and professional to work with. I would recommend him to any of my friends or relatives.

Above and Beyond service from Mark Cambier

A growing kiddo necessitated the trade in of Mommy's sporty little car! Although we were looking at a 2005 Honda Odyssey, Mark Cambier treated us like we were buying a high end vehicle in the new car lot! It became apparent that Mark's sales philosophy includes the happiness of all involved in a vehicle purchase. He checked in a couple of times over the next few weeks, even asking if our son's unique needs were being met! We'll most certainly be back in the future! However, considering the lifespan of the Honda Odyssey, it might be a while!

Review of Dave Moderow

I have purchased three cars from Dave and plan to buy another CRV a next year. He has always listened to what I am looking for and assisted me in my purchases. Congrats to him for 25 years with Zimbrick. Keep up the good work.

Review for Bill Smith

I give five stars all the way from purchase to service and to trade in purchases. I have been a Buick driver for years and from day one I have worked with Bill Smith. Bill in his younger days looked much like a high school kids but he knew his cars, there was no pressure, he explained the features of the car, then a good test drive and the purchase. I have purchased Buick models no longer available. I recently traded my Lacrosse last year for the Encore. Getting well along in years, I am not certain I will be around to sit with Bill to discuss a model change (Buick of course).... My cars are always in great running order in the care of your service department which is a five star operation. Bob Sergenian

Chad Schaal is a car/owner matchmaker!

I have been a happy customer since I started working with Chad last summer. Initially, I wasn't sure what I wanted, only that it should be newer than what I had, and I knew what payment was comfortable. Chad worked with me to figure out what the best value would be for that payment, and I am now happily leasing a beautiful CR-V. He answered all of my questions, and explained what I needed to know, without rushing me through to get to his next client. I have every intention of sticking with Zimbrick for the long haul.

Very happy with my Honda Pilot purchase!

My car purchase was the easiest purchase ever! I live 80 miles from Zimbrick and did everything except the actual pick-up through email. The reason I chose to purchase this far away is because it was the best price. I asked other dealers closer to home to match the price and they couldn't. When we arrived our salesman John Marks had everything prepared as we negotiated through email, we just had to sign the papers. I was impressed by the facility, my car was parked inside and all the features were explained to us in the warmth of the showroom. And to my surprise the vehicle included the all weather mats. A all around good experience, too bad I don't live closer to have my car serviced there

Our Personal sales Person Chad Schall

We where looking for a Honda Ridge Line. Our truck of choice. I sent my request out on the internet, to Seven different dealers in Northern Illinois. I heard Chad was working for Zimbrick through his parents. Contacted him and he worked very close with us and the deal was struck. When we start looking, Chad will be our first Call. Charlie Perrin Twin Lakes WI

Chad Schaal

We bought our Honda van from Chad Schaal. We were very happy with his service and would not hesitate recommending him to our friends.

Rob Allard is a great guy to deal with!

We went down looking at the HRV and although very nice vehicles we ending up looking at both the HRV and CRV. After taking a nice test drive with Rob and him answering all of our questions we decided on the CRV. It was a smooth and painless process. He even went beyond the sales roll and help schedule some other services with me. I would recommend Rob and Zimbrick Honda to anyone looking for a vehicle that will last a long time. The only downfall of a Honda is I will not be back there any time soon because they do last so long. Thanks to Rob and the team.

Thanks Dave!

I had been looking for a used CR-V for quite some time and every time I'd try to look at one, someone else had beat me to the punch and were sold, some literally just hours before. After one such occasion at Zimbrick, Dave Moderow went above and beyond and kept me updated on incoming cars so I could have first look before they were posted on the lot. Within a month, I had a CR-V with everything I wanted, I didn't even have to compromise on color. If it weren't for Dave I might still be looking for just the right one.

Congrats to Dave Moderow on 25 years at Zimbricks!

Dave Moderow has been our go-to guy for the last 25 years. We have purchased and leased many, many vehicles over the years from Zimbrick's and wouldn't think of going anywhere else! Dave has been great to work with no matter what we or our family and friends are looking for. He makes car buying/leasing so easy. We have built up a trust with him and he has never let us down. The service department is excellent too! Zimbricks and Dave Moderow are simply the best! Congratulations, Dave, on your excellent service. You are an awesome salesman and friend!

Thanks Chad Schaal for Honda Accord surprise

Chad helped with the purchase of an Accord within 48 hours to surprise my wife returning from a three day trip. He listened and found the car we needed. His great service, honesty, and quick response was wonderful. The surprise was worthwhile and customer service top notch. Chad made the car purchase enjoyable, quick, relaxing (really!) and timely. Take time to talk to Chad at Zimbrick and he will listen and find you the car you need.

Jim and Barb Tierney

Three years ago, after hearing from my brother and our son how much they liked their Hondas, we decided to check it out. Our first meeting was with Chad Schaal. He made us feel very much at home from the start. Chad helped us find the perfect car for us, and showed us how to operate the new technology on the Honda Accord we chose. We would highly recommend Zimbrick Honda and Chad Schaal.

Zimbrick, Chad and Tom are Superb!

Weve bought several vehicles from Zimbrick and have loved every one of them. Zimbrick is #1 from the point of sale through the maintenance and service. Chad Schaal is our sales rep and always just seems to know what we want and need in a vehicle, goes out of his way to make sure we get it and are happy with our deal. He doesnt try to sell us something in addition to what we are looking for or have us settle for less than what we want. He is fabulous! Weve recommended him and Zimbrick to other people. Tom Strahota, our service consultant, is very knowledgeable, friendly and helpful. He doesnt try to push services on us that arent needed. He takes care of what is necessary and thats it. We love Zimbrick, Chad, and Tom, and wont go anywhere else.

Second Lease sold by Steve Wencel

My second lease purchase in three years from Steve Wencel went seamlessly well. Not expecting to purchase a lease this weekend I find a parked Encore in my garage after only 18 hours of working with Steve. Having prior to my visit wanted a different vehicle also sold by Zimbrick, Steve accessed my wants and desires and mentioned he thought I'd be more comfortable and happy in the 2015 Buick Encore. Steve's enthusiasm, professionalism, personalism (if there is a word) brought me to purchase the vehicle sooner than I had expected. Because of his resourcefulness I was able to purchase the lease for a much lower price than I had expected to pay. I know I'll be happy in this snappy new car as well as knowing I'm driving a safe car each time I'm riding in it. I also have to say I've witnessed that Steve's co-workers all work together as a professional and happy team to make everyone's purchasing experience a positive one. Thank you one and all for your kindness. I feel I have at least ten new friends!

Great experience with Chad Schaal!

Chad made my first time buying a car extremely easy. He clearly took me through the process with a great deal of detail and respect. I would recommend doing business with him to anyone!

Thanks to Chad Schall

I had the pleasure of being assisted by Chad Schaal last May at Zimbrick Honda, when my husband and I were shopping for a new car. I knew I wanted a small SUV, and had been test driving several different makes and models. That being said, Chad was extremely helpful (and patient), allowing me to test drive different vehicles several times as I weighed my decision carefully. I had long wanted a CRV, but wanted to be sure I chose the right vehicle for our family. Once I decided on the CRV, and the model that was best, he not only executed the paperwork quickly, but followed up with me to see how I was doing and if I was still happy with the vehicle. I LOVE my CRV, and still find driving it a pleasure! I highly recommend Chad, Zimbrick and the CRV for anyone in the market for an SUV!

Customer service:Kudos Steve

Kudos Steve Wencel! I leased an Encore this past month, working with Steve Wencel. Super guy, great job! Leaving work yesterday, I noticed my tire pressure was very low, so I called Steve. He personally came out in the rain to help me get to dealership to have gauge checked and tire checked out! Service above and beyond just getting a sale! Thanks Steve!

Fue Thao and our Hyundai Tucson

My girlfriend and I were shopping for our first car together and Fue approached us asking if we had any questions. We didn't know what we should be looking for so we asked Fue multiple questions about the different cars in the lot and he was incredibly helpful in our process of narrowing our choices. We left and did research on the two cars we had narrowed down to and went back the next day to test drive them with Fue. During the drives he was great about pointing out the differences between the two and asking questions that helped us pick out the SUV we bought. We went after work so by the time we got to filling out paperwork the dealership was actually closed but they stayed an extra hour and worked with us to get the paperwork completed. It could not have been a better car buying experience and Fue Thao, who we requested to work with again that second day, was incredible and extremely helpful for us. I would work with Fue again in a heartbeat and will refer him to anyone I know who is in search of a new car.

Chad Schaal

The lease on my Honda Accord expired, and with two small children ages one and two in tow, I needed a vehicle and QUICK! Chad Schaal and the Honda staff at Zimbrick had me in a brand new leased Accord within a 24-hour time period! I was blown away with the service and how easy they made the process for me and my two children. You may think in such a short time period I may have gotten short changed in the urgent buying process; I assure you that is not the case and I am so thrilled I chose the upgraded vehicle! Mr. Schaal took the time to really listen to what I needed and wanted in my purchase. I would like to extend a big "THANK YOU" to Chad and recommend you see him for your next vehicle!

We love our Z-Cars!

Our family is so impressed with the buying process and service we have gotten at Zimbrick - Fish Hatchery Road. We have purchased 3 cars from them in 8 years, and I would not hesitate to recommend them to anyone. Working with salesperson Chad Schaal has made the car buying process fun and easy. He has always been honest, fair and straightforward with each transaction. I cannot think of going through another salesperson or dealership for our next car. They get it right every time!

Wonderful Car Buying Experience with Chad Schaal

I have purchased several cars over the past 10 years, but my experience with Chad at Zimbrick Honda surpassed any other car buying experience I have had. With Chads exceptional experience and expertise, he was able to help me choose the right model, whether to lease or buy, and if I should buy new or used. Chad was extremely helpful and thoughtful throughout the entire process and I couldnt have been happier with my choice to buy a new Honda. The day before I was to trade in my car and purchase the new Honda, I was in a minor accident. Chad facilitated the entire repair process, worked with the other driver and their insurance company to make sure all repairs were made and the sale could move forward without any delays. Chad continued to check on me every few months to make sure everything was going well and would take a few minutes to chat with me whenever he saw me in the service department for an oil change. Chad is fantastic at what he does and will make you feel comfortable and confident in your purchase no matter what your situation may be. I highly recommend purchasing a car from Chad at Zimbrick Honda!

Great Cars, Great SErvice from Chad Schaal

I recently purchased a 2014 Accord Hybrid from Zimbrick, and it is delightful. It is very comfortable, and the MPG is actually BETTER than I expected. This is the second car that Chad has helped us purchase, and on both occasions he was courteous and cut us what I considered to be a very favorable deal. We'll be back. Paul H.

Chad Schaal Zimbrick Honda-Great Experience x 2!

I purchased my first Honda, a 2013 Pilot from Chad Schaal. Chad was very helpful from the minute I walked through the doors at Zimbrick Honda. He took the time to explain the various features of the Pilot both when I was looking at the vehicle and again at the time of the delivery of the vehicle. I was so impressed with Chad that when it came time to purchase another vehicle for my daughter, he was the person we contacted. He again took the time with my teenage daughter so she understood the features of the Civic.

Chad made it EZ!

We leased our Honda Pilot from Chad Schaal and had a very quick and easy process. He's knowledgeable, has a friendly demeanor and made it very simple. Thanks Chad! - Bill & Beth Robbins

Zimbrick is amazing !!

Zimbrick is amazing and Bill Smith, John Kaatz and all the hardworking staff at Zimbrick Buick/GMC are wonderful to work with and always helpful. I have been buying cars from Zimbrick for the past 20 years and I will always do so, you could not ask for a better group!!!

Smooth Sailing in my CRV with Chad Schaal

We were totally comfortable purchasing through Zimbrick and Chad Schaal. My husband and I agreed he really "knew his stuff" compared to salespeople at every other dealership we had visited. Purchasing the vehicle went without a hitch, my most pleasurable car buying experience yet! And I actually look forward to oil changes, the service crew is so pleasant.

Love my Honda

I bought my first Honda Civic from Zimbrick, and worked with Chad Schaal. The process was simple, and I got great customer service. I get my service there as well, and it always goes smoothly, so my Civic is still running reliably after seven years.

Repeat Customer and Always Driving Away Happy

I have purchased or leased three vehicles, all from Chad Schaal at Zimbrick Honda. I immediately had a connection with Chad - perhaps it was our dorky high school band interests, teaching background, or zodiac signs, but we get along great. Like peanut butter and jelly, I have meshed with Chad. I first purchased a used Honda Odyssey after the birth of our 2nd child. Chad called me as soon as it hit the lot, and I was sold. Later when looking to downsize once car-seat space was no longer an issue, Chad leased me my first Honda CR-V. Whether it was going in for major repairs or routine maintenance, Zimbrick's mechanics are top-notch, easy to understand, and very trustworthy. Their service managers do a wonderful job with communicating the process, and the prices are fair. I always stop by Chad's desk to chat, and if he's not with a customer, we find something to talk about, especially cars. His passion for his job comes through in the connections he makes with each customer and I appreciate that.

Chad Schaal and Zimbrick Honda

I have leased 3 cars from Chad Schaal at Zimbrick Honda in the last 8 years and I have had nothing but great experiences each time. His exceptional customer service and ease of which he makes the process will keep me coming back. This trickled over to my wife who purchased her most recent vehicle from Chad as well. Thank you for everything.

Chad Schall

Chad helped me lease a new car in a pinch. Got me out of a lease I didn't want and got me a payment that was within my budget. I couldn't ask for more.

Great service and great vehicle

Chad Schaal is a perfect representative of the business. He helped me with all my questions on how to set everything up along with everything to look forward too. This is the best car I have ever driven.

Chad Schaal, Zimbrick Honda, Madison WI

I bought my 2010 Honda Accord from Chad Schaal, around July 2010. I went to Zimbrick Honda, talked to Chad and bought the car that day. It was the easiest purchase I ever made.. He should be the bench mark for Honda Zimbrick sales department. He actually answered my questions, explained the features of the car, and clarified and completed the paperwork. That was it. Done. I really doubt I would buy another Honda from anyone but Chad. So, Chad, don't leave!!!!

Chad Schaal at Zimbrick Honda

Chad can be described in one word = Awesome. He's the first person I call when I'm thinking about purchasing a car.

Zimbrick Honda / Chad Schaal

as a first time Minivan buyer, Chad was great to work with in explaining the features and options that come with an Odyssey. And, he got the color that we wanted! i'd suggest Zimbrick Honda and Chad Schaal anytime.

Zimbrick is fantastic -- Chad Schaal is the best!!

We have purchased our last three vehicles from Chad Schaal at Zimbrick Honda and couldn't be happier! Chad really knows his stuff and always treats us like we are the most important people in his world. We will never buy a car from anyone else.

Chad Schaal

I bought a 2 door Honda Civic from Chad Schaal and when he called to see how I liked it a few days later I said I wish I would have bought a 4 door. Well he did everything he could to get me into a 4 door car instead of the 2 door. I have been very happy with my 4 door and will for sure look up Chad Schaal when I am ready for my next one.

Best overall service I have ever had

It has been a buying pleasure these past years at Zimbrick Buick. The sales team and support staff demand 100% satisfaction and deliver it to the customer. I have purchased numerous cars from Zimbrick and have enjoyed every experience. I would like to single out Bill Smith my car specialist as being tops for me and meeeting my desires for an automobile. He has resected my wishes and found the right car for the price. His demeaner and friendly attituted brings me back for my and my family needs. Thanks Zimbrick Buick and Bill Paul Zamprelli Friend of Zimbrick

Thanks Chad Schaal!!

Thanks again Chad for your awesome service! He was very interested in hearing my concerns and looked to understand what my family was looking for, rather than selling us something we didn't need. He was also extremely patient with me, as I had my newborn in tow, while we looked for a car to fit said newborn into. Highly recommended!

Car Purchase

Dave Modero is definitely my "GO TO" to purchase an automobile. Have purchased 2 autos 10 years apart. He listens, really listens to what you are looking for down to the smallest detail. Doesn't bother you with autos you are not interested in. Lastly he keeps in touch in the most low key way. You never feel pressured. But his name always comes to mind when you are in the market for a car.

Steve Wencel and my new 2015 GMC Terrain

I had been shopping for a new vehicle for MONTHS before I looked at Zimbrick. I came close to buying a Jeep, but I really didn't like the sales rep so I walked away. When I got to the dealership, Steve was awesome! He already had the vehicle I was interested in pulled up and ready for a test drive. He was incredibly patient with teaching me all of the computer stuff..I knew an alarmingly small amount for being a 23- year old! He even went above and beyond trying to find me the same vehicle in a better color. He made the whole process incredibly painless, from talking me through payment plans to signing the final papers. I'm pretty sure we both laughed the whole way through! I will definitely tell people to check Zimbrick out in the future!

Chad Schaal

Chad Schaal went above and beyond when I purchased my Civic at Zimbrick. I had a little glitch with the thermostat and he made sure it was corrected and even gave me his phone number for an after hours emergency resource. I should mention that my work commute is 90 miles round trip and 90 miles from Madison. Chad actually cared whether I was stranded out in the middle of no where! He goes way beyond the sale!

Chad Schaal, Zimbrick Fish Hatchery, Madison WI

I very much appreciate the kind and accommodating service that Zimbrick Honda Fish Hatchery has extended to me. When I needed to get a vehicle on my own for the first time I hoped that I could somehow afford a Honda Accord. I was afraid it would be out-of-reach for me but after discussing my needs and my preference for an Accord with Chad, I was pleased to find out that there was an option for me to get an Accord. Love the Accord and I have been extremely pleased with Chad's handling of the transactions (on my third vehicle now) and with the excellent service department.

Chad Schaal at Zimbrick Honda Rocks!

Have purchased multiple vehicles through Chad Schaal at Zimbrick Honda and have referred others to Chad, who have also purchased through him. Chad is professional, knowledgeable, trustworthy, detailed, and personable. If you ask a question, you will get an accurate and straightforward answer. I have had numerous experiences over the years purchasing vehicles from others until my wife and I met Chad. He is our first stop to identify and purchase a vehicle from whenever the need arises. No- nonsense, honest approach, no surprises and a good sense of humor. He is a "Professional Car Consultant" and that provides us with a piece of mind when making the type of major purchase that an automobile is. Would highly recommend him!

Chad-ultimate satisfaction even AFTER the purchase

I have bought several cars, but my experience with Chad has surpassed any other experience I had prior or since. I didn't think I could afford a Honda, but Chad helped me understand the value of the Honda and helped me understand my payment options. There was 100% complete satisfaction AND he continued to check on me every few months to make sure I didn't have questions or concerns. He even sent me Christmas cards! He definitely felt more like family than a car salesman.

Zimbrick Fish Hatchery, especially Chad - aces!

I had a specific idea in mind of what I wanted and Chad worked hard and found just the car for me! Everyone I have met here is very nice and very helpful. I would highly recommend them and Chad in particular!

Always happy!

We have purchased three vehicles from Dave Moderow. He is always helpful and responsive to what we want. He is easy and efficient to work with and does a great job following up several times! We will continue to call him for our vehicle needs and also recommend him whenever we can!

chad schaal at zimbrick fish hatchery road

In 2010, i was in a difficult situation with limited resources and needing a reliable car. I explained my situation to Chad, and he listened to what I explained to him. He helped me to get into a car i could afford, a new honda civic with a sign and drive lease - well within my budget. The 2010 civic was extremely reliable throughout my three year lease, with no mechanical issues whatsoever. My only expenses were gas and oil changes. Since the civic got 30 mpg, this meant money I was saving in gas could be applied to my monthly lease payment. At the end of the three years, since i had been so happy with my 2010 civic, i returned to chad and entered into another three year sign and drive lease for a 2013 civic! I was very impressed with the improvements in comfort, safety, and handling that had been made between 2010 and 2013. Now halfway through my second three-year lease, I have been nothing but happy with my Honda experience - and with Chad's experienced and helpful assistance. I am looking forward to getting a new honda next year - I can see this being a long-term relationship! If you want someone to help you find the car that is right for your situation - stop by Zimbrick and ask to speak with Chad Schaal!

AWESOME Service!!

I recently just purchased a 2013 Honda Civic. This has been my second purchase from Zimbrick. I was very nervous buying my second car, but Chad Schaal was awesome at helping me and giving me straight talk and giving me all my options!! His help and knowledge was superior!! Some of my family has also bought from Zimbrick and Chad, so they both are #1 to us! I would recommend Zimbrick to all family and friends!

Wonderful Car Buying Experience

My husband and I purchased our Insight from Chad Schaal at Zimbrick Honda on Fish Hatchery and we couldn't be more pleased. The buying process was made incredibly easy and I ended up trading in my old car because we were offered such a great price for it. We also prefer to have our maintenance done there as well because they are all around a great facility. I HIGHLY recommend going and seeing Chad, he will take great care of you!!

Honda # 3 purchased from Chad Schaal at Zimbrick

Working with Chad Schaal is very easy and efficient. He is extremely knowlegable is all things Honda. That is why we have purchased 3 Hondas from Chad and our daughter has purchsed 2. Shopping for a vehicle-stop in to see Chad as he will save you time and money!

Excellent service, awesome car

I worked with Chad Schaal when buying my 2015 Honda Fit. He was knowledgable and extremely helpful. I especially appreciated the time he took to teach me about the car when it was time to pick it up. He made sure that I understood and was comfortable with all the wonderful features of my new car. I am very, very happy with the car and the service I received at Zimbrick.

Chad Schall

Chad made me feel comfortable right away after meeting him. I did not feel pressured. He was very professional and thorough. I have purchased two lease cars from Honda and I would come back again and do business with Honda because of the wonderful service I received.

Bill Smith and Zimbrick are the best.

My daughter and son-in-law encouraged me to contact Bill Smith at Zimbrick when they learned I was looking for a new car. They told me Bill would take good care of me and get me the best deal and they were right. Bill was very patient and knowledgeable when answering my many questions and I did get a great deal. After my purchase, Bill encouraged me to call him or come in if I had any questions or if I needed help learning how to use any of the features on the vehicle. Bill and the entire team at Zimbrick have been wonderful.

Buick Lacrosse

I been having my 2007 Buick Lacrosse serviced at Zimbrick Fish Hatchery road for the past six years. John Kaatz was the Service Consultant. He has given me great service and I can rely on John advising me on only the service that really needs to be done on the car. He never tries to have more serviced on the car then is necessary. This is important to me, as many Service Consultants try to take advantage of a women. I now purchased a 2015 Buick LaCrosse. A friend recommended Bill Smith and I am extremely grateful that Bill was recommended to me. Bill was very pleasant and gave me excellent advise and service. He listened to what I wanted in a car and found the perfect one for me. He never pressured me or tired to sell me more options for the car then I wanted. It was a very enjoyable experience.

Chad Schaal & Zimbrick Honda are the best

We bought a 2014 Accord last May from Chad Schaal who was fantastic. No pressure, very knowledgeable. We had a glitch with our title / insurance and they worked it out creatively and after hours. We have purchased a few cars from Zimbrick over the years and always get them serviced there. Our experience has always been excellent. Highly recommended.

Satisfied customer

I recently purchased my second Honda Pilot from Chad Schaal. I'd had my last Pilot for almost 6 years and had planned on driving it in the ground but it was totaled in an accident so I was forced to start over. Chad and the other staff at Zimbrick were very helpful with the car buying process and were very patient considering the time constraints I was facing. It all worked well. I've also been very satisfied with the service at Zimbrick.

Amy Lasch

Chad Schaal was awesome to work with!! Very knowledgable about the product and could answer all my questions about the Honda CRV.

Great selection, facility & buyer service by Phil!

I have previously purchased several GM vehicles and this was my first at Zimbrick's and it will be my next because of Phil Liautaud. I called Zimbrick's inquiring about a Sierra Denali that I wanted and was quickly introduced to Phil who is a customer advocate while still representing his company well. He quickly found the vehicle that I wanted, did not pressure me into buying, was very professional, answered all of my questions and after purchase went out of his way to explain all of the features of my Sierra Denali. I have called him several times with questions about the technology that is built into this vehicle and he is always courteous, responsive, knowledgeable and helpful. This is the best vehicle that I have ever owned and with Phil the sale does not end with the purchase. If you are looking for someone that will do his very best for you and be there for you after the sale call Phil. He is very special and I highly recommend Phil and Zimbrick's without reservation. Thank you PHIL!!!

Review for Chad Schaal

I purchased a Honda Fit about 4 years ago from Honda and Chad Schaal was my sales consultant. I could not have asked for a better person to help me with this buying process. This was my first new car and I was a little hesitant. I had already decided I wanted a Fit but I also knew that if I didn't get good service while I was there I would have walked out and gone with a different car and company. Chad was very personable, friendly and helpful. He greeted me within just a couple minutes of my arriving and never left my side until I was ready to sign the papers. I have recommended Honda and most importantly, Chad, to several people. I wish for Chad a very long and prosperous career with Honda. Thanks Chad for everything!

Ask for Chad at Zimbrick Honda

I have now purchased or leased 4 new vehicles through 3 sales people from Zimbrick Honda and though my 2nd experience had some issues (this was about 9 years ago), their management team contacted me and addressed the issues quickly. My car buying experiences with Chad Schaal has been great. He's been honest, upfront, and kept me informed throughout the process. I intend to continue to buy/lease my Honda vehicles from Chad at Zimbrick Honda as long as I live in the area.

Awesome Service and Straight Talk

We have purchased and service multiple vehicles from this dealer and are always treated fairly and the cars have been great! Everything is above expectations!

shop with Chad!

I bought my 2010 Civic (new) from Chad Schaal at Zimbrick. It was the first car I'd ever bought from a dealership, so I was nervous about being pressured, rushed through the process, or paying more than I should have. (You hear stories, you know?) I had the benefit of knowing Chad previously, but I wondered if he'd be different in his "car salesman" mode. But I had nothing to worry about! Chad made sure I knew what my options were, answered my questions plainly (especially about the financing), and got everything processed promptly so I could get the low interest rate Honda was offering only until the end of the month. He didn't take advantage of our friendship, but conducted himself professionally and with integrity -- with his usual friendly, fun-loving personality, of course! Definitely give Chad a call the next time you're in the market.

New Pilot!

Just bought a new Pilot from Jill Warren at Zimbrick Honda. I love working with all the people at Zimbrick. Great customer service. Low pressure. And we love Honda.

'08 Honda Accord still going strong!

Chad Schaal at Zimbrick Honda sold my wife and me our first Honda (and first brand new car!) back in 2008 and we still love it to this day. There were a few little squeaks around the gear shifter when we bought it and they had to tweak things 2-3 times to get it all silent but they always did it at no charge and with a smile. We were very happy with the service and would definitely buy another vehicle from them in the future.

Chad Schaal is Great

Three years ago I needed to lease a car and found a great deal with Zimbrick. I worked with Chad Schaal and the experience was great. He has been very professional throughout the lease period.

Another Great Experience at Zimbrick

My wife and I just leased our new Honda Odyssey from Robert Billig at Zimbrick Honda. This is the sixth vehicle that Robert has helped us with and we're very pleased as usual. He's knowledgable about the vehicles and he takes the time to understand your needs/wants as a customer in order to provide a customized shopping experience. The newly remodeled facilities are top notch as well.

Great Delivery Experience

Purchased my 2013 Pilot from Chad Schaal at Zimbrick's Fish Hatchery Road location. As this was my first experience with owning a Honda product, I was particularly impressed with the delivery experience. Chad set up a delivery appointment in which he took the time to go over the many features of my Honda, helped me establish a Bluetooth link - serious business for a non-tekkie , and, most importantly, introduced me to one of Zimbrick's excellent Service Advisors. Chad's ability to share his knowledge of the Pilot along with his easy going manner made my delivery experience very enjoyable as well as informative.

On the road again, Zymbrick Honda and Jill Warren

Having recently purchased my 4th new Honda from Jill Warren in a span of the last 14 years, and all are still in the family and on the road! I can truly say Jill is the best sales person I have ever dealt with. Having purchased Buicks, Chevys, and Dodges in the past, I have had no reason to switch from Zimbrick Honda or my sales person, Jill , whom I know and trust. My wife says her Honda Pilot is the best car she has ever driven. Maintenance and repair at Zimbrick is convenient and easy, the service is outstanding. Often the technicians have alerted me to problems before they become a disaster. 2 of my sons have also purchased a new Honda from Jill, and she helped another of my son's friends find a used Honda after having bad luck with other sales people. Do your homework, know your prices, Zimbrick Honda and Jill will treat you honestly and fairly.

Honda Ridgeline from.Chad Schaal.

My 1999 Ford Ranger was run over by the Madison Fire Department on April 1, 2008. No, it's not an April fool joke. Their ladder truck took a short cut back to the station by going the wrong way down a one way street without any lights or sirens. I pulled out of my parking garage going the right way and the ladder truck clipped the corner of my truck bending the frame and totaling my truck. At the time gas was 4.50 a gallon and I'm almost positive that Chad paid me to drive the Ridgeline off the lot. I still have the truck and couldn't be happier with my purchase. The next time I need a new car I'll call Chad.

Great buying experience, twice! With Chad

We bought Honda Fit in 2008 and then Honda Odyssey in 2009. Both time Chad Schaal helped us with getting the car we wanted. He was great at walking us through the selection process. For the Fit we had to special order it and the Odyssey was in stock. For the Odyssey they also matched the price to the quote we had from another dealer Zimbrick took care of the financing and everything else and had the cars ready on time. The Odyssey had some issues with the window closing mechanism and the issue was resolved promptly when we took it in for repairs. We would buy from them again.

Consistent great service

I bought my Civic three years ago, when I hadn't even moved into town yet. Chad Schaal was great to work with and had the car ready when I arrived. He even sends it a birthday card every year. I get it serviced at the west side location and they consistently have some of the best customer service around. Some places stop caring about you as soon as you sign the paperwork, but not these guys. I don't expect to be buying a car again for a long time, but when I do, I'll certainly stop by Zimbrick!

Zimbrick HONDA - Robert was GREAT!

I have purchased/leased 4 Honda CRVs from Robert Billig. I LOVE my CRVs and Robert does a GREAT time every time I come in. I couldn't be happy with my car and the service I get from Robert and the entire staff at Zimbrick HONDA.

Chad Schaal is my go to guy.

I was very pleased with the service I received from Chad Schaal. He listened to what I wanted and any concerns I had and came through with results. When I asked for an add-on at time of purchase, which had to be ordered, they came to pick up the car while I was at work and had it back in time for me to go home at my usual time. Service at Zimbrick has been great as well.

Happy Honda Owner.

I worked with Chad Schaal in purchasing my Honda Fit. Chad was a comfortable "fit" for me as he was very pleasant to work with. I would highly recommend him! I am very happy with my Honda and my overall experience at Zimbrick.

Good Car Buying Experience

We recently bought a 2014 Honda Ridgeline from Chad Schaal at Zimbrick Honda. We found him to be easy to work with and he followed up on everything he said he would do. He made the car buying experience a little less stressful! We would definitely recommend Chad and we hope he's still there when we buy our next Honda!

Top notch care, large selection, competitive rates

We would not shop any where else for our vehicles other than Zimbrick, Fish Hatchery Road, in Madison. Right from the minute you walk in the door, you feel welcomed by Zimbrick's hard working and friendly staff. Chad Schaal, our salesman, was top-notch in his customer care and has years of experience in the industry. His depth, knowledge and compassion have made my husband and I repeat customers of his over the years at Zimbrick. We had such tremendous luck leasing our last vehicle, that we just leased a new one a month ago! Even Randy, in the finance department, took extra time and explained our terms and conditions with us step-by-step. Even though Zimbrick is integrated in a larger city with a competitive climate, you still feel that "small town" type care that they instill. We left there feeling like the most important customer Zimbrick had that day. We drove by Zimbrick recently and my 8 year old said "we should stop and say hi to Chad." Isn't it said to be believed that children are the best judge of character? Stop in at Zimbrick today and be the judge for yourself! You will not be disappointed in their large vehicle selection and award winning customer service.

Chad Schaal - very satisfied!

Chad was a great, no-pressure salesman. He knew his stuff, answered all of our questions and looked for additional money off the car we purchased. Would go back in a heart beat!

Zimbrick Honda, a great dealership

Chad Schaal was my salesperson, and he provided my wife and I with great service. I have now purchased or leased my 3rd Honda in the last 5 years, and Chad has been my salesperson of choice. He has a great personality, and he knows his business. I would recommend anyone when buying a car, to talk to Chad

Zimbrick Sales and Service - Chad Shaal

We recently purchased a Honda Pilot from Zimbrick. Chad was attentive and impressed us as both honest and patient as we worked our way through what kind of a vehicle our family. We look forward to working with Chad and Zimbrick again!

First purchase from Zimbrick Honda

We moved to Waunakee recently, and purchased our first Honda CRV from Zimbrick Honda. We worked with Chad Schaal. He was very personable, easy to work with, and knowledgeable about the CRV. We would highly recommend Zimbrick Honda and Chad to anyone considering a new vehicle purchase.

Positive Experiences

My wife and I have purchased three vehicles from Chad Schaal, thus far, and each experience has been positive. Zimbrick seems to care deeply about its customers, and we've found Chad to be very easy to work with. Highly recommended!

Zimbrick Honda Sales and Service is awesome!!

Zimbrick Honda goes above and beyond in their commitment to their customers. I've purchased a vehicle from Chad at Zimbrick Honda and use them for all my service needs. Chad made the car buying process easy. He asked questions to learn how my family and I would be using the vehicle and then made recommendations on what model and features would work best for us. I've recommended other family and friends to work with Chad and he has never disappointed! If you are interested in a new or used car I would highly encourage you to visit Chad or anyone else at Zimbrick Fish Hatchery Road!!

Chad Schaal is the best!

Working with Chad Schaal on the purchase of my Honda Civic was a great experience! He was knowledgeable and ensured I was comfortable with the purchase.

Chad Shaal at Zimbrick at Fish Hatchery Road

I am becoming a staunch Honda customer as I've had 3 now. I remember buying my Honda Element from Chad because I was again impressed with the service Honda Dealers provide. He expedited the process of buying a vehicle and was very pleasant, and thorough. Thanks. Christine Stephens, Cuba City, WI

Low-pressure, good experience

Chad at Zimbrick Honda was very easy going and helpful. I leased a civic. Both the leasing and the turn in process were nice and easy.

Great Experience

I am a widow and had my previous vehicle for 15 years. Chad Schaal was recommended to me by a friend and I was very happy with everything. Chad is a very friendly person and saw to my every need as a first-time car buyer (my husband had handled those things in the past). Zimbrick Honda is the place I would recommend to anyone looking to buy and Chad is the sales person I would recommend.

My go-to dealer and service center

Over the last 7 years, I have purchased two vehicles from Zimbrick with the help of Chad Schaal. Chad has always been a true professional, consistently fair, open to, and considerate of what I looking for. Since the last sale, he graciously spent time reviewing options with me when I was considering another change. I consider him my go-to for any future needs. Additionally, Zimbrick has handled all of my service work and, in one instance some repair work. My feelings about the service and product in those departments is very much the same. Great rewards program, great service, reliability and customer care.

Chad Schaal yall!!!

Super easy, super efficient process, super friendly. Id recommend Zimbrick to anyone and especially Chad Schaal!!! Glad i made the leap to Honda!

Zimbrick Honda/Chad Schall are the best!!

Best dealership and service in Madison area. Have purchased 2 vehicles from Chad.

Great Place!

Great place! Great service! Chad Schaal was great to work with!

Excellent dealership

Go see Chad Schall to purchase your new vehicle. He is top notch. Great service. We recently purchased our 2nd vehicle through him and will be back for more.

Bill SmithTop Flight Salesman

I was glad I followed my instincts and reconnected with Bill Smith after many years. I felt comfortable and in good hands with Bill, who was professional and made the buying of my car a painless process. I would recommended working with him to anyone.

Car buying like it should be!

Contacted the dealership a few days ahead of our planned visit, letting James Skolaski know what vehicles we were interested in test driving (2015 Honda CR-V LX and EX). By the time we arrived, James had pulled both cars into the show room for easy access. We quickly got in and took both for a spin around the area, testing out various surfaces and traffic densities. He described the features and talked us through the differences between the two cars, giving his honest opinion along the way. James provided us with financing options and the trade-in value for my current car and we went home to sleep on it, with no pressure to return. We ended up contacting James a few days later letting him know we were interested in proceeding with a purchase. We setup a date/time and again, he had everything ready to go, no waiting! The paperwork process with Dan Westrate went smoothly and he was very thorough in explaining what we were signing. Once the deal was completed, James provided us with a detailed tutorial, talking us through all the bells and whistles of our new Honda CR-V EX. He even demonstrated a carseat base installation, much to our delight, as soon-to-be first time parents. Thanks Zimbrick, we look forward to doing business with you again in the future!

Zimbrick Honda - Great Dealer, ask for Kyle V!

I have purchased 4 cars from Zimbrick VW and Honda (one use, three new) over the years. The sales/purchasing experience has been fun and straightforward every time. Kyle Valerio, our sales representative for each purchase, is super helpful and knowledgeable, and always makes the extra effort to make sure you get what you want. The service department is also excellent, with courteous staff who provide clear explanations of the service and cost at each visit. The waiting area is very comfortable, and it is easy to get a ride or loaner vehicle when needed. I've referred several friends to Kyle and Zimbrick Honda, and I recommend them to anyone who wants an enjoyable purchasing experience. They make buying a car fun!

Above and beyond great service, friendly clean

I purchased a Buick Encore. MY salesman ( Bill Smith ) was friendly, knowledgeable, and there was no pressure.He was there every step of the process.

Zimbrick is the Best!

Zimbrick has been our choice for service of our slightly used 2012 Terrain, and Joe is always great to work with in the service department. While there in April, I wondered into the sales dept. to see the new Canyon truck for my husband that Id heard so much about. I talked to Matt, who explained they were so popular, they had none except a black one being used as a loaner vehicle. I told him we would be interested in seeing it, and Matt followed up as soon as the vehicle was ready to be sold. My husband and I test drove the Canyon, and would up buying the silver one that happened to have just come in. Matt was great, in both the follow-up and thru the process of getting the bed liner and topper installed before we picked it up, and said he or one of his co-workers would be happy to help me figure out my Terrains Bluetooth address book when I bring it in next time. We have been under the Zimbrick umbrella since my husband bought his 2001 Audi loaner. Thanks, Zimbrick, for making maintaining and buying vehicles such a pleasant experience!

Bill Smith at Zimbrick GMC was highly professional!

Bill Smith sold us our 2015 GMC SIerra. He and everyone at Zimbrick were honest and highly professional. That is a rare quality in a dealership! MEM

Glad to be back!

I was referred to Bill Smith by a friend from another Zimbrick Store in town and am so glad I looked him up. Bill has the perfect personality for his profession; serious when he has to be but also knows how to make a person laugh. I love my new Canyon. Haven't been a Zimbrick customer for a few years and happy to see all those smiling faces again.

Zimbrick and Bill Smith are wonderful

between my husband and I we have purchased over 10 vehicles from zimbrick and bill smith since 1990. we love his energy, honesty and willingness to help us find just the right vehicle.

super service and very clean. Took very good care

Salesman was Bill Smith. Made the experiance any easier or simpler. Was able to answer all of your questions and checked on us from time to time. Never pushy but very pleasant to deal with.

Great people especially Bill Smith

I had just been involved in a terrible accident...a young girl ran a red light at a very high speed, hit my side of my car, which twirled me around into two other cars....I was banged around ......my nice red Buick was totaled ..it was several months before I started to recover..so looking back I appreciated how kind Bill and the other people were...Bill is a wonderful person and I will always drive a Buick....and he found one that was in excellent condition. Thanks...

Why Zimbrick?

I continue to utilize Zimbrick dealerships to purchase vehicles...in this instance my recent Honda buy was a painless and rewarding interaction without the nonsense other dealers seem to be ladened with. Carlos Pelaez is knowledgeable and pleasant to work with and made the experience effortless and efficient. Kudos to Zimbrick Honda.

Buying a car from Zimbrick and Bill Smith is easy!

We have been buying new Buicks from Zimbrick since 1975. Bill Smith makes it easy. We bought our 2015 La Crosse with WiFi last November. It is our second La Crosse and we love it.

Pleasant Expereience

If you don't like the whole car buying process then I recommend talking to Bill Smith at Zimbrick Fish Hatchery. My husband and I have worked with Bill twice in the past three years. He made us feel comfortable and he did not pressure us to make a purchase. He knows his vehicles and how to make car buying or leasing, pleasant, not uncomfortable!

Outstanding Service

From start to finish best over all experiance ever buying a new car!

Our Encore

Steve went the extra mile to get us the car we wanted

Bill Smith

My wife and I have purchased three cars at Zimbrick through Bill Smith and I highly recommend him. We contacted Bill several years ago on advice and recommendation of good friend, and we purchased a 2009 Lacrosse. This past year, that car was sold to our son and Bill helped us buy two new vehicles, including a 2015 Encore that has lived up to expectations. Bill is a pleasure to work with --honest, knowledgeable, excellent customer care. I would highly recommend him.

Zimbrick a great experience

We purchased our Acadia Denali from Zimbrick GMC last May. Our salesman, Bill Smith, worked with us. He found out what we wanted and what we could afford. When we picked up our vehicle, he took the time to explain all the features of our new car, set up our On-Star, connect our phones plus help with other items. I would recommend the dealer and our salesman.

Great deal and customer service

I purchased a new Buick from Bill Smith and found Bill to be very accommodateing and a sales person that works for you. I will definitely look him up when in the market for my next vehicle. I highly recommend Bill as your next sales person. I have all my service work done at Zimbrick and have been very satisfied with them.

Bill Smith - Absolutely the Best!

I've purchased multiple new cars from Bill Smith. He is diligent in finding a vehicle that meets my needs. He is a fair negotiator. Bill is fully committed to the overall customer experience, our business relationship extends well beyond the time I drove off the lot with my new vehicle.

Experience with Zimbrick and bill Smith

Had a great buying experience with Bill Smith. Have bought several car now from Zimbrick and all experiences were just fine

Customer Service

I bought a new car from Zimbrick in April 2015. Bill Smith was the sales person. This is the second car I have bought from Bill. I trust him and feel that he is looking out for my well being as well as Zimbrick's. He was very patient, never pushy and very helpful in making recommendations when asked. I would recommend him and Zimbrick's in a heartbeat! Thanks Bill.

I have no regrets buying this car.

You are the best Bill, and I will never forget how you took the time to come to my home and take care of my problems. Also you set my garage door opener for me, and that takes a lot for and old gal like me. I love this car and you told me that I would. It is a dream to drive, and more than I expected. If I decide to get another car, I would do right back to you.....Joan Dahlk

Zimbrick and Bill Smith are the best!

I recently leased a 2014 Honda Accord from Bill Smith and my experience couldn't have been better. I told Bill exactly what I wanted and he found me the right car and the right price. The whole buying experience was so easy and painless. I wasn't pressured to buy a more expensive car and we stayed right in my price range. Bill mainly sells GMC and Buick but he had no problem selling me a Honda. I'll definitely be going back to buy my next car from Bill.

James helped us find the perfect cars!

This was our first leasing experience and Zimbrick made it super easy. James Skolaski had all the cars ready that we were interested in test driving and ran around the dealership finding other as we were fine-tuning our requests for certain trim options. He was very knowledgeable about each car and was able to answer all of our questions that day. He was also very prompt in answering our emails after our initial visit. Picking up our cars was an exciting day that went flawlessly with Kendall checking in on the process. We will definitely be back for our next lease!

Leasing A Car Was Breeze with Dave Moderow

I moved to Wisconsin from California and needed a car to commute to work. Dave was courteous, listened to what I wanted in a vehicle, and made the test drive and leasing process hassle free. Whenever I had questions about my lease Dave was quick to respond and incredibly helpful. If you get a car with Dave, he will take care of you even after you drive off the lot. I gave customer service four stars only because I had a minor issue canceling a roadside maintenance package with one of the business managers, but once I cc'd Dave it all got sorted out. Leasing a car from Zimbrick was a fantastic first exposure to the kindness and helpfulness of folks in the Midwest.

Great experience!

John Marks at Honda was great to work with! The facility was very nice and the car we wanted was available immediately. I really enjoyed the test driving experience--initially, John took my family and me out in the car to teach us about all its functions. Later, I returned with my husband and we could take the car out without an associate, which really helped us get an idea of how it drove. John kept record of our family members' previous purchases at the dealer and made a point to show us pictures of them from years ago, which were great to see. He also gave us the friends and family discount. I never felt pressured to purchase at any time during the process, but I'm so happy with the car we got from Zimbrick. I would certainly recommend this dealership.

Another GMC Vehicle Purchase

Zimbrick Buick GMC was our choice again when we decided to purchase a GMC Terrain. We had purchased an 2015 GMC Acadia from Steve Wencel.

Our car shopping begins with Jill Warren

We have been buying Hondas and getting them services from Zimbrick Fish Hatchery since 2002! Whenever we think about getting a replacement, we will always reach out to Jill. We know she is fair and always ready to help. There is no pressure when working with Jill. She gave us time and space to mull over our decisions. She provided helpful tips to help us decide. Getting the cars serviced at ZImbrick Fish Hatchery is also a breeze. We can schedule the services online. Facility is clean and they have good coffee, bakery items and free wifi. For our next car, the search will start with Jill again.

Great service

Best experience ever. My car broke down on the way to get my new car. I was picked up and was treated kindly by everyone I came in contact with.

Working with Matt Rosen was a pleasure

I was driving a very old car because I didn't look forward to the process of buying a new one. I finally decided that I needed all the safety features available in newer cars. Matt explained all the available safety extras and told me on which cars they were available. I found just the car I was looking for! In addition, I needed a left-foot accelerator moved from my old car to the new one. John & Zimbrick's service department worked long and hard to get it just right. I couldn't be happier and would recommend them to anyone.

Kyle is Awesome!

There are two things that I dislike in this world...insurance salesmen and car salesmen. Luckily, I have found two excellent representatives. Kyle Valerio of Zimbrick Honda in Madison is an outstanding example of a trustworthy car salesman. He is friendly, caring and makes the buying process fun. He listens to what you want and suggests accordingly without overselling or pressure. I would highly recommend Kyle Valerio for you next salesman choice when considering buying Honda.

Fantastic Customer Service

We found a use car online that we wanted to buy. Someone else took it home for a test drive for the day and brought it back an hour before closing stating they decided to purchase a different vehicle. We came in a half hour later for a test drive, upon returning we decided to purchase the vehicle. Two gentlemen stayed an hour after closing on a Saturday so we could drive home with the new vehicle. Such amazing service is hard to find but obviously greatly appreciated! On top of it we feel like we made off with a more than fair price.

Buying experience

Rob Allard made our experience of purchasing a Honda CRV a pleasurable one. There was no pressure to buy, Rob was very polite and made the experience relaxing. Thanks Rob! We just returned from out west from vacationing the vehicle is every thing we had hoped it would be.

Great service from Carlos Pelaez

I was impressed with the service I received when looking for a used Honda Odyssey. I wanted a van that was 2 or 3 years old with low mileage. Carlos was very patient, letting me know when Zimbrick got one in stock. I ultimately bought the third one he told me about. Carlos was not pushy, which I appreciated. I have been a customer at Zimbrick for 13 years. I would highly recommend going to Carlos if you are looking for a vehicle.

Scot was awesome

Scot was so helpful in helping us with our lease-- we couldn't be happier with the service and vehicle we received! We came up on a recommendation from Chicago, and it was worth the drive!!!

Dave Moderow at Zimbrick is the best!

We have had the privilege of working with Dave for several years. He has been so helpful! We wouldn't think of dealing with anyone else and have recommended him to others. He is cognizant of both our needs and our budget and has always been successful in finding what we want. Congrats on your anniversary and thanks for your help!

great service, clean facility and great salesmen.

James Skolaski was great! He brought up cars that might be contenders and I chose one of them. He gave me the choice. I change my mind about trading in my Cavalier several times and just took it in stride. He talked me through the pros and cons. I would buy another car from him.

Great experience with Zimbrick & Kyle Valerio!

We stopped in to ask salesperson Kyle Valerio a couple of questions about the lease on my husband's Nissan. Even though Kyle works at the Zimbrick Honda dealership, he was great about doing some of the legwork for us, getting a buyout quote. We have bought several vehicles from Kyle, and we love working with him. He is knowledgeable, laid back, funny, and genuinely is there to help you. I have NEVER felt any pressure to buy. He creates relationships with people, and is not there to just sell you something. He creates trust, and he is the real deal. He is a class act and Zimbrick is lucky to have him (and I'm sure all the other salespersons are excellent, too). We will definitely be working with Kyle when our car's lease is up. Kudos to Kyle and the Zimbrick organization. Keep up the great work!

Great new car buying experience!

My wife and I were looking for a new vehicle, and since we really dont enjoy the usual price negotiations with auto dealers, we decided to try Costcos car buying program. We have a Honda Accord and have been taking it to Zimbrick Honda for service since we moved to Madison, so we were pleased to see that Costco listed Zimbrick as one of their program participants. We went to the dealership several times to look at CR-Vs. On one rainy day we wanted to compare the EX and the EX-L. Jill Warren had the vehicles brought into the dealership so we could easily take our time and look over everything without having to deal with the weather. We returned on a sunny day to look at the colors and see the different interiors. It was Jills day off but another sales person (Chris?) took the time to show us around and answer questions. When we finally decided what we wanted, we worked with Jill to complete all of the paperwork. My wife and I were very pleased with how friendly the people that we dealt with were and we never felt pressured to buy more than what we needed. All in all, we were both happy with this car buying experience.

James will do his best.

James Skolaski is the hardest working salesman I have ever worked with. he's fast honest and will work to get you a great deal.With Zimbrick and James Skolaski you cant go wrong.

Never go anywhere else

I recently was shopping for a newer, higher mileage car. David Moderow helped me find the perfect fit for me. He let me browse without hanging over my shoulder at every turn and answered all my questions in a forthright manner. Even let me do an overnight test drive before making a decision. Love the car! This is the second car I've gotten from Zimbrick. Buying the Saab was so incredibly hassle free that I was pretty much won over to Zimbrick. Dan Ellis in the Saab service department, though, cemented the deal. Were it not for his exemplary service over the years, I might not have come back for the equally exemplary service that David provided in buying my current car. I am completely won over to Zimbrick. I'll never buy from anyone else. Thanks, David and Dan!!

We will definitely recommend!

Fue Thao was a huge help to us during our car buying experience! It had been 10+ years since our last car purchase and we were not looking forward to the process. Fue was very knowledge, very personable and very down to earth. We feel very good about our "new to us" car purchase and our experience at Zimbrick. We are looking forward to a long relationship of car service!! Thank you, Fue! Dawn & Brian Tuescher

Kyle Valerio and Zimbrick have my business forever

I purchased my Honda Pilot through Zimbrick Honda and specifically Kyle Valerio. When it comes to overall knowledge and ability to pass on the knowledge to me, the consumer, I can't believe Kyle can be beat. While I did realize some of the bells and whistles my EX model was coming with, Kyle surprised me with a few extra upon pickup. Ease of purchase, the dreaded paperwork, and overall buying process have never been easier, more painless, and more enjoyable. He may not know football (Vikings fan), but he sure knows cars! I would recommend Kyle and Zimbrick Honda to anyone including my dearest friends and family! Keep up the good work Kyle and I look forward to upgrading my wife's Nissan to the Honda family real soon!

The Best Car Buying Experience I Have EVER Had!

I came to Zimbrick Honda on the recommendation of a friend who encouraged me to work with Jill Warren. I have bought a dozen cars over the years & working with Jill was the best experience I have EVER had! She was professional, friendly and helpful. She was easy to talk to & made the whole process fast & efficient! I have never enjoyed buying a car before but Jill made the whole experience pleasurable! I have now bought two cars from Jill & encourage all of my friends to go to Zimbrick! Their customer service, facility & friendly staff make it easy & painless. I've never experienced such good service from the initial purchase to routine maintenance. Finally - a place that doesn't make me dread buying a car! Kudos to Jill & all the staff at Zimbrick Honda!

Awesome Experience

My wife and I were both in the market for vehicles after driving our two vehicles for many years. We received a referral from a co-worker and got in touch with Kendall and James Skolaski. The experience was great and James took the time to explore many options for both of us. We ended up purchasing two vehicles and could not be happier with our experience with Zimbrick and James. Check them out!

Best experience we've had buying a car!

Buying our 2014 Toyota Camry from Zimbrick was a wonderful experience. Carlos Pelaez was very helpful and never pushy! He asked us what we were looking for and gave us many options to choose from. We bought our car the same day we went in and left very happy with our service.

Zimbrick & Jill Warren provided a great experience

After my old college car broke down, and well into my first 'adult' job out of school, I went to Zimbrick and met with Jill Warren to find a new car. She did a great job of guiding me through my first-time auto purchasing experience. I could always tell that she had my best interests in mind! Jill helped me decide on a new Honda CR-V, and I couldn't be happier with my decision. The Zimbrick facilities were immaculate, and I knew I was in an environment where things were done with the highest degree of quality and care. Thanks again Zimbrick and Jill!

Great experience at Zimbrick with Kyle Valerio

I bought my first car ever with Kyle Valerio at Zimbrick - being a first time buyer, I was a little nervous, but Kyle quickly put me at ease. The whole process was enjoyable from start to finish, so much so that I plan on making all my future car buys with Kyle at Zimbrick. I never felt like I asked a stupid question, and got everything I wanted and MORE than I even expected. If you're looking for to buy from someone who is super knowledgeable, friendly, efficient and reliable, Kyle is definitely your guy.

Great Dealership - Off the charts for service!

I have been purchasing all my vehicles from Zimbrick since 1999. Being from the East Coast I am very particular about the meaning of the word "SERVICE". Zimbrick of Madison has provided my wife and I the absolute BEST service, the BEST car buying experiences and in fact, we have developed lasting friendships with several of their employees, Kyle Valerio and Amy Wach. I have to say that a visit to Zimbrick is a pleasant experience, and I often stop by to say hello to my friends, Kyle and Amy, who keep us informed about the latest models, the newest features, etc. of their products. Their style is very friendly and laid back and there is never any pressure. But when a new car comes across their showroom, they are passionate about their products and it shows. Zimbrick is an outstanding company and it is reflected in the personalities, product knowledge and customer service satisfaction that is ingrain in the DNA of their employees. Wish there were more companies like Zimbrick! The rating system (above) is flawed and does not allow me to check of EXCELLENT for all four overall services.

Two Thumbs Up!!

Very flexible scheduling and a great first purchase! I am a new recent owner of a 2012 Honda Civic and couldn't be more pleased with it. Dave Moderow is one of the easiest salesman to work with. Not pushy with any promotions and lays everything out; no hidden fees or problems. He was realistic with price and went over any minute detail regarding the car with me. Couldn't be happier and would definitely recommend anyone to work with him for their next car.

David Moderow -

My husband and I worked with David Moderow on the purchase of a used vehicle many years ago and ended up purchasing an Accord from him. He provided excellent customer service at the time of purchase as well as to date as David still follows up with us in the event we are looking to purchase another vehicle or if we have any issues or concerns that he can assist us with. The service department and the facilities are top notch and we've had no problems at Zimbrick.

Kyle Valerio - service extraordinaire!

We've purchased 4 vehicles from Kyle at Zimbrick Fish-Hatchery. He has always gone above and beyond for us. He always makes a point of knowing when we will be in for service and seeks us out when we are there. Kyle has become a friend over the past 8 years that we've been working with him! He calls to see how we are enjoying our cars; he's even brought a car out to our house for me to test drive - and yes I did buy it! He's currently helping us make a purchase from another Zimbrick dealer. He took us out to the Zinbrick Mercedes dealership and made sure that we got the care that he is so diligent about giving at his dealership.

Zimbrick & Dave Moderow made car shopping GREAT!