BMW of Reading

Stunned by the rudeness

I went to this dealer having purchased from their Mercedes counterpart. I saw a vehicle online and wanted to test drive it, having decided to trade in my Mercedes. First, no one wanted to take the time out to help me. Finally, one person helped me but they could not locate the car and the they left me standing in the middle of the show room for other customers who walked in. Stunned by the treatment, I complained and a manager located the car (it was extremely dirty) and took me for a test drive. They valued my Mercedes very low and again I was left hanging as they left me to help someone else. They did not seem to care whether they sold a car on their lot or not. I left vowing to never set foot in Masano's BMW again. I did end up purchasing a car that day elsewhere. Such a shame that a BMW dealer would treat potential buyers this way. I have never experienced such treatment at any car dealer ever. I do eventually want to purchase a BWM but I will never buy it here.

2006 Maserati Spyder - Buyer Beware

I wanted to purchase a 2006 Maserati Spyder they had for sale. The salesman portrayed this vehicle as being in great condition which convinced me to obtain a pre purchase inspection from Maserati at a cost of $300. The Maserati inspection revealed that the car was in need of $14,000.00 worth of repairs. Then they has the audacity to want a copy of the pre purchase inspection report for FREE! When I requested they meet me in the middle and pay for half of the cost of the report I never heard back from them!

Count me in!

Please understand, I am not the type for writing reviews but only do so when completely compelled because of outstanding service or remarkably, offensive behavior. This is the second time in a year that I am compelled to speak of BMW Reading because of outstanding service as they actually took personal concern for my well being. Do to the complex nature of my inquiry to them, I will not expound but I will say this, without any regard for themselves, their time or their monetary gain, they just stepped in to solve problems that I could not. Not only did they go the extra mile over a year after I encountered a problem, which by the way was not even their fault, but they did so with enthusiasm and initiative.In brief, if you are out looking for a dealership to be part of your team, stop looking and take the risk of connecting with this team. At the end of the day you wont only want them on your team, you'll actually want to be part of theirs!I have no idea where BMW of reading finds their people. I don't know if they just hire the most passionate people they can find or if working there turns them into those people, but the individuals who served me these two times over this past year have convinced me to not dare look elsewhere when buying again!Thanks guys! Super blessed by all of you!

Excellent experience and kind people!

My husband and I could not have asked for a better experience! Rob Koch was fantastic, knowledgeable, and kind! From the receptionist staying on the line to help through my first, the kindness when teaching me about the car's features, and the final paperwork process - everyone was delightful. We received a very fair price on our trade and an excellent value on our BMW. The dealership even took the time to clean the wheels inside and out! We will definitely be long term customers. Thank you!

worst experience with a dealer

Went looking for a used car I had seen on this site. Once there was informed car was at shop getting a minor scratch fixed but they would call me Monday to let me know when it would b available. Never received call. 3 weeks later I emailed about same car and was asked to come in for test drive the next day. Arrived at dealer only to find out car had just been sent to shop to fix minor scratch, same story as 3 weeks before. I drove there ONE HOUR because they told me car was available for test drive!! They said they were sorry and there was nothing they could do. I emailed the person that coordinated the test drive and did not get a reply, not even an apology. This has been the worst customer service is experience ever!! They didnt seem to care i drove there for one hour after a very long day at work only to be turned away. Needless to say, Im no longer interested in doing business w this dealer.

They'll lie to your face.

Purchased a used 2009 Lexus RX from BMW of Reading. Should have done a pre-purchase inspection elsewhere, but Chad Wallace said it was already done. Chad Wallace said that the car had passed PA inspection, however this was fraud and incorrect information. When I took the car to Lexus and to a Lexus-authorized repair shop, the same report came back: brakes, rotors, and shocks all needed to be replaced immediately. They decided to withhold this information from me and I am now in a legal process against them. I followed up with Chad Wallace who never got back to me and then again to the head of customer relations, Phil Franco. It's embarrassing how this company handles service. I do not recommend this dealership.

One of the best new car buying experiences at BMW of Reading

One of the best new car buying experiences at BMW of Reading. I normally don't post reviews or discuss my personal business online but this dealership and its staff is truly deserving.This was my first BMW purchase and the overall experience, personal attention and transparency I received from start to finish was superior in every way. I cannot thank Chad Wallace and Dave Horringan at BMW of reading for their help. They worked with me in every way possible way to get me where I wanted and went way beyond my expectations. For me, the dealership experience excelled the BMW brand am will 100% be returning and referring my friends and family for future business. If you live in the Philly/PA market and youre looking for the best value and service on a BMW without any hesitation you have to call BMW of Reading and experience it for yourself.

We wouldn't go anywhere else this deals

We had been looking for a 3 series and hadn't had any good experience with a local dealership. So we decided to go "outside the box" and check out this dealership and we are so glad that we did. From the get go, Rob Koch was a superstar! We have never dealt with a staff that has been so helpful and accommodating. The customer service here is unbeatable. You will never get customer service like what Rob and his team gives anywhere else!

I've Found My BMW Dealer

I was searching for an M5 locally in the Washington DC area without much success, even one that I've purchased in the past. I expanded my search and BMW Reading had the right color and options. From the moment I was put into contact with Rob Koch, the buying process was simple and enjoyable. Rob was straight forward with the pricing, which was significantly lower than any pricing in my area. He laid out everything I needed so when it was time to make the trip for delivery, all I had to do was sign a few documents. Dave from financing was great, as he made the process simple and quick. Ben showed me all tech features of the car with as much detail as needed. He was quick to respond to questions I had over email the next day. Overall, I couldn't have asked for a better buying experience. If I'm in the market for another BMW in future, BMW Reading is my go to dealer. And I would recommend to anyone to make the 2.5hr drive from DC area. You won't find better pricing or service.

Superior Service

Every visit to BMW of Reading is an absolute pleasure. Rob Koch has been my Sales Advisor for years, and he never disappoints. Rob answers emails/texts/calls at any time - whether he is at work or not. That level of service and commitment is what makes Rob and BMW far superior to all others. Dave Horrigan is great to work with, and makes the Financing end of the deal easy. Ben insured that I understood how to navigate and use all of the features of my new vehicle and did not make me feel rushed in any way. This is the third BMW I've purchased at BMW of Reading, and I cannot say enough about the attention and support I receive from Rob and everyone at the dealership.

Rob Koch and BMW of Reading Provided Outstanding Service

Dealing with Rob Koch and BMW of Reading was the most pleasant car buying experience I've ever had. I drove 250 miles to test drive a 2011 M3 that BMW of Reading had for sale. Prior to making the trip I had been in contact with a sales representative, Rob Koch, and we had agreed on a price range for my trade-in, depending on the actual condition of the vehicle once I arrived. I was a little apprehensive that once I had made the trip I would be low-balled on the trade-in value, and I'd be in an unenviable bargaining position as I was 250 miles from home and if I decided not to take their offer the entire day would have been wasted. I was pleasantly surprised when Rob offered me the top value in the range we had agreed upon. On top of that Rob and the team at BMW of Reading threw in a 2 year / 70,000 total mile warranty. To me this shows respect for the customer and a level of fairness that is hard to find. This level of respect is something I reciprocate with loyalty. The next M car I buy, and it will be an M, will be bought from BMW of Reading. I don't care if I have to drive 500 miles.

Gratitude and Excellence

This post is more of a public thank you than a mere review. I recently rolled off the lot at BMW of Reading in a 2006 pre-own and I could not be more pleased nor impressed by the level of service and vision I was offered! I credit my experience of this high standard to Michele Grim, who has been serving as an expert in BMW sales for many years. I test drove the vehicle I was interested in before it was released for sale. It needed detailing, inspection and some other work. Michele personally took ownership of overseeing the task, insisting that it meet the highest standards. When I returned to purchase the car, I honestly could not believe the condition it had been restored to. Being a 2006 3-series it was not a certified pre-own but even by the closest of scrutiny, one would not have known the difference.The vehicle I purchased was in impeccable visual condition and it was excellently priced, having the lowest published rate for a vehicle of its kind (on the whole east coast) that didn't have a reconstructed title. When I started looking for a car, my primary objective was to acquire a vehicle that I could drive off the lot being proud of. When I left BMW of Reading, I was driving something better, something that Michele was proud of!If your looking for a salesperson who you can be certain that is on your team . . . give Michele a call. I cannot tell you as to whether she just loves these cars, whether she just loves the people she works with or whether she just loves life? But in my experience with her, she demonstrated a love for all three and I am convinced that the world is a much better place having her in it!#ThankYou #Amazing #Blessedn.f.stephens

Saved the Day!!

Driving around on a Saturday afternoon I stopped to grab a bite to eat. Openned the door to go into the restaurant and the door latch locked. I could fix the issue, so I called BMW of Reading. The mechanics all left for the day so the rexeptionist directed me to a salesman named Chad. He helped me fix the issue in seconds. I appreciate his help, since I was out of town.

Superb Experience

My experience buying a car here was superb. I am an out of town customer, and notified that I may be late for my appointment due to the travel distance. They had the car I was interested in waiting out front, waiting for me to take it on a test drive. The experience was flawless-- my trade-in appraised at higher than KBB, and the price of the vehicle was extremely fair. My salesperson coached me through the entire process and made it a painless and even enjoyable process. I never expected to enjoy buying a car as much as I did here. I would recommend this dealership to anyone who has a need for a vehicle new or used.

Great job

Very good experience. Felt as though we were really taken care of throughout the entire process. Arrived at a fair price on a really nice car. Very happy.

Wish Fulfillment

Was able to get the car that I wanted at a great price. Chad Wallace went above and beyond to make the process easy and quick. He attended to what it was that I was looking for, and made sure I understood all aspects of the sale. It was a pleasure not only doing business with him but also all the people with whom I came in contact.

It doesn't matter what you're buying, they take care of you

When I walked into the dealership knowing that we wanted to look at a 2008 Nissan, I was definitely intimidated - obviously, I was not the target demographic nor the typical customer for this particular dealership. As it turns out, this was an unwarranted feeling, because Chris treated us with complete respect. It didn't matter that we were not looking at the latest models, he took the time to make sure that we knew everything we could about the car. I was incredibly impressed with the treatment I received and would definitely recommend this dealership to anyone, regardless of what type of car you're looking for.

Very helpful...and i didn't even buy!

I recently visited BMW of Reading to look at an M6 coupe they had listed for sale. Initially I was told all salespeople were busy, but since I did not have an appointment I expected this. I took a stroll around the lot looking for the M6 and was soon joined by Salesman "Chris". He was very pleasant and advised me that the car I was interested in was at a different lot and he would go get it. I waited about 25 minutes, and when Chris showed up with the car I realized he had just dug it out of the snow, cleaned it off and brought it for me to see. He could have easily dismissed me and said the car was unavailable but he actually grabbed a shovel and dug it out so I could check it out. And he knew that I was just looking, not buying! That's service...the type of service I'll remember when I'm ready to buy in a couple of months. Thanks Chris!

Best customer experience I've had with any car dealership!

Best customer experience I've had with any car dealership! 5 stars across the board. Chad, as well as the finance department, were extremely helpful, and the process was much less painful than at other dealerships I've worked with.

Outstanding service, VIP treatment

I recently purchased a certified Pre-Owned BMW from BMW of Reading. Chad Wallace was my sales agent/client advisor and I could not be happier with the service he provided. I made arrangements over the phone and set an appointment for the purchase and when I arrived he was waiting with all of the required paperwork and the vehicle ready for an inspection and test drive. He spent a good deal of time explaining key features of the iDrive system and helped us get started with the basics. There was zero stress involved and at no point were we pressured into purchasing anything we did not want. The entire process was pretty painless. I'd go out of my way to buy here again.

Local dealerships couldn't compare

I live in Wilmington Delaware, have at least 3 BMW dealerships within a 20 mile radius of me, and I happily drove to Reading to purchase my X1 from BMW of Reading. As I was researching my vehicle and comparing price quotes from the various dealerships, Reading not only offered me the best pricing, but also provided me with a friendly salesman who provided prompt, concise communication. Pricing was one factor, but the overall experience is why BMW of Reading was my obvious choice. On another note; I did encounter some "High Brow" dealerships which was very off-putting, and BMW of Reading is definitely not one of them.

A Great Customer Experience

I don't usually write online reviews but I am actually happy to make an exception and want to review this dealership and especially my sales advisor, Chad Wallace.I had previously purchased 7 BMWs from my local dealer (5 miles form my house) but when looking for my new car, decided to give BMW of Reading a call. I am glad I did. Chad was upfront and gave me avery fair price right off the bat. The dealership arranged to change a preexisting order for me so I could get my car earlier and was willing to do a courtesy trade as I had my own buyer for my trade in. My local dealer was reluctant to do so. Chad was able to apply my BMWFS discount coupon and promptly answered all my questions and addressed all of my concerns w/o complaint. My car was delivered as promised and in gorgeous shape. Overall, this car buying experience has been one of the best I've ever had. I have already referred friends to Chad and recommend him and this dealership to anybody looking for a fair, professional, buying experience.

Buyer Beware

I feel I was tricked into buying and anti-theft insurance. I was told it was included on all the cars they sell, which led me to believe it was included in the cost. They rushed me through the paperwork. I discovered later that they never gave me a bill of sale and when I requested it, I discovered I was charge $449 for it. I requested my money back and was told no, I had signed the contract. Don't let them rush you and carefully review all paperwork. I will never buy another car from this dealership.

The Best Sales Team EVER!

Customer Service is by far the one thing that I seek in any client-facing position. This dealership, along with my Client Advisor - Chris Gassert and the Finance Manager - Joel Powers were stellar and such a joy to work with! Their expertise, knowledge , professionalism, and extraordinary customer service skills made this experience one that I will forever remember. I would recommend anyone to visit this dealership. I live in Baltimore, MD and have already told many of my friends that if they are in need of a new car, to visit BMW of Reading and see Chris Gassert and Joel Powers! You guys are a cut above the rest! You ROCK!!! Thank you! Renata Brice

Top of the line service from beginning to end

Cannot stress enough how fantastic my car buying process was from BMW of Reading. From beginning to end, I was given top of the line, professional service. We arrived without making an appointment on Saturday. All sales members were busy with clients, but rather than having us sit and wait, the product genius (Ben) let us test drive a vehicle and was able to answer all of the questions we had regarding the car. As soon as we were finished, we were introduced to Rob Koch (sales person). Rob was professional, informed, and listened to what we were looking for. He stayed with us after the dealership had closed for the day to ensure all of our questions were answered (almost an hour after closing). We were given a great trade in value, and a great price for a CPO X1. We came back a few days later for delivery, and what a breeze it was. All paperwork had already been printed and organized. Delivery took less than two hours which included signing all papers, and an in-depth tutorial on all functions of the vehicle (which Rob was fantastic at explaining).My wife and I purchased a CPO X1 and could not be happier. They offer competitive prices, outstanding service, and was most definitely worth the hour drive from Philadelphia. I would highly recommend this dealership! Definitely recommending to both family and friends.

Exceptional Sales Pro

I brought my leased 2012 BMW into the dealership for a checkup and asked to see a salesperson to begin planning for a replacement vehicle. Chris Gassert then introduced himself to me and proceeded to painlessly and expertly take me through the the process of finding the right car, agreeing on price, and doing the necessary paper work. Chris and I spent about an hour to complete our transaction thanks to his sense of caring and his expertise. I could not be happier!

Easiest Car Buying Experience

This has by far been the most pleasant, easiest, and efficient car buying experience we have ever had. Rob Koch was awesome to deal with. They didn't have the exact car I wanted in stock, so Rob went on the hunt and found it for me! He delivered what he promised and I received my new 535i right before Christmas which made it extra special. He took his time going over the car completely with me. His knowledge of the vehicle was outstanding. Joel in finance was a pleasure to deal with also. He made all the paperwork painless :-) I would highly recommend this dealership to anyone looking for a car! D. Groff

Great service, friendly, exceeded our expectations

Overall I was very pleased with my experience at this dealership. Our salesperson, Michele Grim was extremely helpful, knowledgable, and diligent in helping us with our car buying process, even answering emails while she was sick and after hours. We bought a 2006 BMW X5 with only 57k miles. The price beat every other dealership with a comparable vehicle. The staff was very friendly, the facility was very clean, and we couldn't be happier with how smoothly everything went with our purchase!

Unbelievable support after the purchase!

I purchased my car, and received great service in purchasing and designing my vehicle. However, what has amazed me is their willingness to assist me with learning my car and getting things straight with its concierge service well after the purchase. I expect good service when buying a car, I don't think I have ever received such service after the sale. Particularly, Michelle has been wonderful. Makes me want to be loyal to the dealership with all of my purchases in the future. Thank you Michelle!

A Place to call Home :)

If you've ever wanted to walk into a dealership and feel right at home, this is the place. From my Salesperson - Michele to the Sales Manager - Phil, Finance Manager, Service Advisor - Steve and John my PDI Mechanic I've never felt a group of people so dedicated to making my purchase experience go so smoothly and pain free. I shopped my deal across three states by telephone and wound up buying in Reading. The Dealership is small and inventory not as extensive as larger dealers BUT they make up for it in so many other ways. They are of course able to Dealer trade or order specifically what you want, so no worries there. If you want to save yourself days of aggravation, proceed directly to Reading and be sure to tell Michele and Phil I said "Hi". I'm confident you'll enjoy your purchase as much as I have.

Easy, friendly, responsive

I haven't bought a car in a decade so everything is new to me. Chad Wallace was responsive to all my concerns. He wasn't pushy and never pressured me but was knowledgeable. We focused on getting the deal done. I drove 50 minutes out of the way to get my car from the dealership but it was well worth it.

The BEST BMW dealership around!!

By far the BEST experience purchasing a vehicle!!! It was worth taking the 50 minute drive to Reading!! My sales rep. (Chad Wallace) met each and everyone of my needs and was very prompt in getting back to me when I had questions or even a request. The rest of the staff was very attentive and pleasant to deal with! I would have driven 2 hours to purchase a vehicle from them!! BMW of Reading now has a customer for life!!

Great experience!

I knew what I wanted in a car, it wasn't in their inventory, they found it for me and delivered it quickly. They worked around a crazy schedule I had and made me feel like a VIP at the dealership. Recommend Masano BMW and especially Chad Wallace.Thank you!

USED CAR BUYERS BEWARE

Having just purchased a used Toyota Rav4 from this dealership last week, I highly recommend that you have your own mechanic review any used vehicle before purchasing. My son bought his first vehicle from this dealership (based on my recommendation to buy from a reputable dealership, rather than a third party), and after just 28 miles (the drive home) we noticed the car smoked significantly when started after sitting in the driveway for 5 days. Immediately upon noticing this, we contacted the dealership and were informed that the vehicle passed their service review / inspection, and although confirming that it smoked on cold starts (we returned the vehicle immediately so they could check it out), they indicated it was a used vehicle and therefore they had no responsibility for any repairs based on their limited warranty. Specifically, they said we should have noticed it when we test drove it. Interesting enough, the vehicle was sitting out front both times we test drove it, so it wasn't a cold start. You can decide if this was by design or not. I have my own opinion.In any case, they told us to bring it in for a diagnostic, and after leaving it for the week, and confirming it was smoking, they wouldn't agree to evaluate the problem further. When asked about their diagnostic, they said they did a "visual inspection". I already knew it was smoking...I have eyes too!Watch this site (and others) for an update, including more detail on the entire experience, along with a link to the "visual inspection", and BEWARE!!!

USED CAR BUYERS BEWARE

Having just purchased a used Toyota Rav4 from this dealership last week, I highly recommend that you have your own mechanic review any used vehicle before purchasing. My son bought his first vehicle from this dealership (based on my recommendation to buy from a reputable dealership, rather than a third party), and after just 28 miles (the drive home) we noticed the car smoked significantly when started after sitting in the driveway for 5 days. Immediately upon noticing this, we contacted the dealership and were informed that the vehicle passed their service review / inspection, and although confirming that it smoked on cold starts (we returned the vehicle immediately so they could check it out), they indicated it was a used vehicle and therefore they had no responsibility for any repairs based on their limited warranty. Specifically, they said we should have noticed it when we test drove it. Interesting enough, the vehicle was sitting out front both times we test drove it, so it wasn't a cold start. You can decide if this was by design or not. I have my own opinion. In any case, they told us to bring it in for a diagnostic, and after leaving it for the week, and confirming it was smoking, they wouldn't agree to evaluate the problem further. When asked about their diagnostic, they said they did a "visual inspection". I already knew it was smoking...I have eyes too! Watch this site (and others) for an update, including more detail on the entire experience, along with a link to the "visual inspection", and BEWARE!!!

Above and Beyond

I have entered a 5 in all categories that were under the control of the sales representative I worked with: Benjamin Parmelee. This man went above and beyond to ensure I went home in the car I wanted. His perseverance and innovation in the face of my many blunders (waiting until a Saturday to set up insurance, not bringing the right check, etc.) was uncanny. Time and time again Ben went to bat for me, entering his manager's office as my advocate and convincing him not to let the car go. At the end of the day, when my ride home became unavailable, Ben drove me 2 hours and 30 minutes back to Annapolis Maryland. This man is a dedicated professional who consistently demonstrated a willingness to put customer care before personal gain. You would be severely misguided if you picked up the phone to call BMW of Reading and you did not ask for Ben.

great experience

I came from out of state and found the car buying experience easy and straight forward at BMW of Reading. good price, great service from sales and financing. thanks! I will definitely recommend...

First Time Buying Experience - Perfect

I recently purchased my first BMW at BMW of Reading from Rob Koch. I wanted one of the new M235i's, so I sat down with Rob and he helped me order exactly everything I wanted on the car. Even though it was a brand new car that wasn't available at any dealers yet, Rob was able to describe everything I was looking at and make sure everything was perfect before placing the order. Throughout the process of the vehicle being built to leaving Germany, to arriving in the US, Rob offered me many status updates via email to let me know what stage the car had entered. When the car finally arrived, Rob sent me photos of both the truck unloading the car and the car itself sitting on the lot. This was a great touch to me; I doubt all BMW Client Advisers take the time to put in that extra gesture.The car arrived in the morning, and despite the dealer being EXTREMELY busy, Rob managed to get the vehicle ready for delivery that same afternoon! Rob was just as excited about the car as I was when I arrived to pick it up and he spent an hour going over every single control, detail and aspect of the car. On top of everything else, Rob did manage to get me a great discount on the vehicle. Despite being a brand new vehicle that is in high demand, he still worked out a great price for me. My parents have been going to him for years for their BMWs and I hope to continue the tradition.

2014 X5

This is the third time that I have leased a BMW from BMW of Reading and the experience has been great. I have worked with Rob Koch each time and he has shown great knowledge and caring. He is a true professional and the best salesman since I started driving in 1968. As a small town dealer BMW of Reading is a the place to go for your needs.

This is my second transaction with Chad Wallace. He is...

This is my second transaction with Chad Wallace. He is professional, easy to reach, knowledgeable, friendly and an overall pleasure to work with. I definitely reccommend Chad and Reading BMW!

Ben Parmalee - I had 10AM appt 3/24 and he was a no show....

Ben Parmalee - I had 10AM appt 3/24 and he was a no show. Ben is a bad reflection on your dealership. I almost walked out nad went to BMW Sun Motors in Mechanicsburg, Pa. The front desk ladies could have been more helpful. They said Ben wast in yet and let me sit there. I think he showed up at 1pm. They should have immediately goten someone else. I had to ask to speak to another sales person and Rick stepped up. I was there to buy a vehicle. I had been going to Faulkner BMW in Lancaster but both Cindy Stoner and myself were not treated well and I was insuulted by the sales person so I walked out aS did Cindy when she was there. They lost out on 2 sales. Rick saved the day and was very helpful and no pressure salesman. Joel was very professional and explained the car loan contract. I was referred bu Cindy Stoner who bpought an X-1 from your dealership a few months ago.Another suggestion is since I was there from 9:45 unril 3:30 maybe offer to suggest a place to call for lunch so I could have it delivered? Long day and I am from York so it was not close.

Our overall experience was awesome. Rob, Joel and the...

Our overall experience was awesome. Rob, Joel and the dealership could not have been any easier to work with. By far the smoothest car-buying process that we've ever had!

Quality service from a friendly staff. Rob was very...

Quality service from a friendly staff. Rob was very knowledgeable and quick to answer any question or concerns. This was my first dealership experience and it was very smoothly. I would definitely recommend them to anyone looking for a new or used car.

Once again Rob has made the process of my spontaneous...

Once again Rob has made the process of my spontaneous purchase very painless. Rob definitley takes the time to get to know his clients, and it shows. It was the second BMW purchased at BMW of Reading, and definitely not my last! I highly recommend Rob Koch & the rest of the team at BMW of Reading.

This was a long distance purchase and I had a trade as...

This was a long distance purchase and I had a trade as part of the deal. Rob Koch and the team at BMW of Reading gave me a fair deal on my trade and I am very happy with the car I purcahsed. The car was as described on their web-site and there was no last minute negotiating once I showed up at the dealership. The price we negotiated was the price I received for my trade - and paid for the car. They even helped me pick out snow tires and rims which were installed before I picked up the car. Great overall experience. Highly recommend Rob and the team at BMW of Reading.

Bad Experience: Repeatedly

It's official. I will not buy a car from this dealer. I have ventured to this dealer a few times without purchasing a car because the overall experience is unacceptable. In some cases you don't want to be bombarded at the door but this dealership takes relaxed buying environment to a completely different level. No one speaks to you upon arrival, you have to search for a sales person and once you're greeted the attitude is very "standoffish". As if you owe them something. I am a Reading, Pa native and being subjected to lies from a local dealer - wow. I attempted to buy a car a year ago, called in and spoke with a dealer, they advised the car I wanted was on the boat and should be here any day and that in would receive a call to test drive / note; I still haven't heard a word. Not a good experience at all. If you don't walk in with a briefcase of money they WILL prejudge you. Beware. Very unfortunate since I've purchased from Masano before. I didn't have these issues both times I purchased from Mercedes Benz right down the street.

In locating the BMW I was looking for, I had a very good...

In locating the BMW I was looking for, I had a very good experience at BMW of Reading. My salesperson, Rob Koch, took the time to review the BMW 535xi I was interested in and was very easy to work with. After I purchased the car, Rob took time to explain the operation of the BMW and answered all of my queries. I looked at CPO BMWs at other dealerships in my area, but BMW of Reading by far had the largest inventory and best prices. I would highly recommend purchasing your next BMW at BMW of Reading!

My husband and I returned to BMW of Reading as loyalty...

My husband and I returned to BMW of Reading as loyalty customers. We were looking to turn in my vehicle in hopes of getting another BMW with lower mileage. We walked out with not just one, but TWO, BMWs! Rick Lauter was our Client Advisor. He was extremely professional, helpful, and patient. He helped us find a 328xi that fit everything I was looking for within our price range. He was also able to find my husband an X1 in the color and "package" that served our needs. Rick is an outstanding sales person that I highly recommend for new or returning customers! Phil Franco is the Manager at BMW of Reading. Phil was able to accommodate our financial situation and work with us to get both of the cars within a price range that fit our budget. He made us feel comfortable and we knew we were getting the best deal around town. We left BMW of Reading completely satisfied with our purchases. However, after a couple days, we received a phone call from the Business Manager, Joel Powers, that he was able to help us out even more with our financials and we were extremely pleased to learn, I was receiving an even lower interest rate on the 328 and two free payments. My husband and I highly recommend this dealership and all of its work force!

Just purchased my second BMW CPO from Rob Koch at BMW of...

Just purchased my second BMW CPO from Rob Koch at BMW of Reading. Since my first visit to the dealership in April 2010, Rob has been outstanding to work with. He is patient, funny, and extremely knowledgeable. Whether I contact him by phone, email, or text Rob always responds in an expedient manner. At time of delivery, Rob had all of the paperwork in order so as to expedite the process with the Business Manager, Joel Powers. Joel was friendly and professional, and made the paperwork process a breeze. Rob thoroughly explained all of the vehicle's features, and gave me as much time as needed to get comfortable and familiar with both of my vehicles. He didn't rush me out the door assuming I would be comfortable with my new vehicle since it was my second BMW.The Service Department is very accommodating and professional. I never doubt that my vehicle will not be mishandled while in its custody.I cannot say enough how much I enjoy dealing with everyone at BMW of Reading. I look forward to continuing my relationship with them for many years to come.

Chad Wallace was very professional and easy to work with....

Chad Wallace was very professional and easy to work with. He was very patient while we checked out the used vehicle we purchased, including allowing us to put it up on a lift and check underneath. I would work with him again in the purchase of a new vehicle.

I just leased a new 2014 BMW X1 with Chad Wallace of BMW...

I just leased a new 2014 BMW X1 with Chad Wallace of BMW Reading! Chad worked to find me the exact car I wanted. He was friendly and professional. He was easy to communicate with and his follow up was spectacular. I have worked with other BMW dealerships in the past and found this experience to be much more pleasant. I would highly recommend, Reading BWM and Chad Wallace.

I had been to three other dealerships earlier in the day...

I had been to three other dealerships earlier in the day looking for a specific modelI found the model on the BMW of Reading website and calledRobert Koch was given my call and let me know the model type was in fact available for a test drive and he could arrange one that evening if I was going to drive the 70 miles to look at the vehicleHe came across to me as a very honest salesman and I am a fair judge of that having been in corporate America for 40 yearsMy wife (was to be her car) did the test drive and got all her questions answeredI had done my homework on Edmunds, etc., but I had no intention of buying the car that night until Rob came gave me the very good price.Rob made sure my wife was very comfortable with the car when we picked it up and has since followed up offering additional assistance on any systems where my wife would like help. I have been purchasing vehicles since 1965 and Rob is the first salesman who I truly believed was being fully open and honest with me.I know my wife will continue to love her new 335i x-drive sport line for a long time

Purchased a CPO 3 Series at this dealership. Chad was a...

Purchased a CPO 3 Series at this dealership. Chad was a grounded and affable individual who made the process easy and pleasant. Test rides were not rushed and were taken on routes that allowed the abilities of the vehicle to be made evident. Pressure to purchase was nonexistent; he merely made the cars available and knowledgably answered my questions, and addressed my concerns. Car was immaculate at delivery and hard to discern from new. Joel Powers was also terrific in his Business Manager role.

My experience with Chad Wallace and BMW of Reading was...

My experience with Chad Wallace and BMW of Reading was excellent. Chad was very professional both in the negotiation and when I arrived. My transaction involved a purchase and a trade and I felt that we negotiated a fair deal wihout the duress sometimes experienced when buying a new car. This dealer has a high standard of customer service and I was lucky to have found them. We negotiated the deal over the phone, I received excellent finance rates, the car was in impeccable condition when delivered and it was worth the 4 hour drive to deal with Chad and his team. I would highly recommend Chad to anyone looking to purchase a BMW. Chad spent the time to give me an excellent working knowledge of the vehicle (my first BMW) and I was able to enjoy satellite radio and blue tooth phone calls on the way home. I was fully informed of the extended service plans and warranty plans available, but was never pressured to purchase. Joel in finance completed the transaction without delay and I was on my way as quickly as could be expected.

Wow. This was the best experience I've ever had...

Wow. This was the best experience I've ever had purchasing a car. I did all of the research online and chatted with the salesperson both in email and phone. They had the BEST prices on the BEST equipped car. And I searched a 250 miles radius, including Maryland and Virginia. BMW of Reading had everyone beat. No haggle, no hassle. I'll be visiting again in the future! I only wish I lived closer to this dealer! But it was totally worth the drive! Thanks!!!!!

Great car buying experience. I drove all the way from...

Great car buying experience. I drove all the way from Rhode Island and could not be more satisfied. Highly recommend this dealer and sales person. It was very easy.

All in dealership extremely friendly and knowledgable. ...

All in dealership extremely friendly and knowledgable. Ben went the extra mile to ensure we had all questions answered before we left the lot. Follow-up post sale excellent. Definitely recommend.

BMW 328i Excellent Experiance

Excellent experience very transparent process, you know exactly what you are getting into. Walking inside Saturday afternoon left a short while later with a car. Highly Recommended!!!

Very professional and friendly. Would recommend for...

Very professional and friendly. Would recommend for anyone and will return to buy my next car here. Entire sales team was helpful and met all of my needs. Thank you Calvin and Dave!

We purchased a 2011 Certified Pre-owned BMW. The...

We purchased a 2011 Certified Pre-owned BMW. The experience working with the sales person and manager was very positive. All issues were handled immediately on request.

Thank you, Rob! I love driving my new 320i. You made our...

Thank you, Rob! I love driving my new 320i. You made our trade in and buying easy transactions. We would happily recommend you and Mr. Horrigan. My husband continues to like the 328 xi coupe he bought at Horrigans.

Calvin was an excellent salesman who was very...

Calvin was an excellent salesman who was very knowledgeable about the vehicles. He made my husband and I feel very comfortable as we shopped for a car. Often when you enter high end stores, the staff aren't always friendly and make you feel you don't belong. We felt the total opposite at BMW of Reading. Calvin stayed in contact with us thought the process and ultimately helped us make our decision to purchase the vehicle. Finally Calvin's manager Joel was just as nice as he finalized the deal. I would recommend the dealership to all my friends.

Efficient, effective, service oriented, stand by their...

Efficient, effective, service oriented, stand by their words. It was a pleasure to deal with them, especially Chad who went over the top for me.

My husband and I have purchased 4 vehicles from both BMW...

My husband and I have purchased 4 vehicles from both BMW of Reading and Masano Auto Retailers. The fact that we bought FOUR should speak volumes as too the quality of not only the product but also the company. We have always been treated exceptionally well at Masano, feeling less like a number for them and more like a person. A rare quality for a business in today's world, especially in the automotive industry. Our favorite salesman, Calvin Jones, has always treated us with respect and honesty. He has been invaluable in helping us find cars for not only us, but our daughters. Without his attention to detail and awareness of our needs, we would have missed out on some exceptional cars. I would highly recommend Masano and, of course, Calvin, to anyone looking for a new vehicle!

My experience purchasing a car from BMW of Reading was...

My experience purchasing a car from BMW of Reading was fantastic, and I have no doubt that this is the start of a great, long-term relationship. Do an internet search of the BMW vehicle that you're looking to obtain, and you will immediately find that BMW of Reading has the best deal available. In addition to their great prices, the associates at BMW of Reading are great people - they present themselves in an honest, respectful manner that creates a friendly and comfortable atmosphere for the potential buyer. It was truly a pleasure to work with my client advisor (Cal) and business manager (Joel), who were informative and responsive from the start to the finish, when I drove the vehicle off the lot. I would wholeheartedly recommend BMW of Reading and its team to family and friends. Cal and Joel has my best regards - Thank you!

Great common-sense buying experience

I called to make an appointment to see a car on their lot (90 minutes away). Later that day, a friendly, knowledgeable, and diligent sales representative Michele called about putting a refundable deposit down to prevent the car from being sold out from underneath me (as had happened to me two weeks earlier). Upon arriving at the dealership, Michele and the staff were very helpful and accommodating as we proceeded with a test drive. Upon inspection of the car, we found an item requiring repair. Rather than wait days for a part to be ordered, and to prevent a second trip, the dealer cut me a check for the amount of the part and labor so I could have the work done locally. These are the basic things that a dealership should focus on delivering for the customer to ensure satisfaction with every sale, and BMW of Reading definitely came through. The rest of the buying process went smoothly, including financing and the purchase of an additional warranty. For my first solo car-buying venture, the whole process was about as no-nonsense as I could have hoped for. There were no forceful sales pitches or uncomfortable, frustrating haggling sessions. I got what I feel like was a fair deal for the vehicle, and I would definitely consider buying again from BMW of Reading.

Excellent, excellent, excellent experience. I purchased...

Excellent, excellent, excellent experience. I purchased my vehicle sight unseen from Michigan and flew to BMW of Reading in PA to pick it up. Despite all of the horror stories I have heard about this process, I must say mine could NOT have gone better. Michele and Phil were fantastic to work with, they sent a car (at their own expense) to pick me up from Philadelphia airport over an hour away from the dealer, the car was in thoroughly amazing shape as pictured, the price was great, AND despite the fact it was not a certified pre-owned, when I noticed a tear in the leather they did not hesitate to call one of their specialists and fix this for me ASAP. Profusely apologetic for the delay, they took care of it right away so I could get on my way home.I live in Bloomfield Hills, Michigan where my local dealer is Erhard BMW of Bloomfield. The sales department is terrible, they didn't know the first thing about BMW's, nor why one would want a rear wheel drive, manual. BMW of Reading, and without a doubt Michele who I spent much of my time speaking with and who was my sales agent, knew an immense amount about BMW, why one buys them, complained with me about the lack of manual drive vehicles, and had a vast knowledge and passion for the cars she sold. She exemplified what every BMW employee should be and strive for. These cars are about a passion for driving, flawless engineering, and a recognition of what makes them special, BMW of Reading hit every point on the mark, provided beyond the top service, and was fantastic in every way.When I purchase my next BMW in a few years, I will without a doubt be buying it through BMW of Reading, Michele Grim, and Phil Franco. 500 miles away makes no difference to me, that is how great an experience I had with the staff I mentioned and the dealership as a whole.

The team at BMW of Reading has made it their mission to...

The team at BMW of Reading has made it their mission to consistently deliver top level customer service and attention to their customers. My Salesperson Michele Grim was a pure pleasure to work with, and I loved her fun and warm personality. She made the process happen in a very busy time for her, and to be frank I am a complete PIA customer! She must have A LOT of patience! Joel, the Finance Manager worked with me even through some of my past problems and allowed me to purchase my dream car with his hard work. Most people would of said no off the bat. Joel, thanks so much! Kerry in service is amazing to work with, and I really cannot give any higher praise to the entire team at BMW of Reading. Thank you for making my dream come true. Derek Michael SheldonOwner- Sheldon Technology & Design

My purchasing experience with Chad Wallace at BMW of...

My purchasing experience with Chad Wallace at BMW of Reading was very positive. Chad was attentive and responsive to every question and concern I had. The price negotiation was painless and quick. It is rare to say that a car buying experience is a good experience, but I can honestly say that such was the case with Chad Wallace and BMW of Reading.

Although the dealership was extremely busy, Chad Wallace...

Although the dealership was extremely busy, Chad Wallace patiently answered all my questions and concerns in buying my new bmw.He stayed quite late on a Saturday so that the sale could be finalized that day. He patiently reviewed the vehicle with me.He was extremely friendly and took care of every detail. After the sale he touched base with me to assure that all was well andassured me that if there were any questions all I had to do was contact him.My experience was an A +. Couldn't be more pleased.

Chad made my experience at BMW of Reading very rewarding....

Chad made my experience at BMW of Reading very rewarding. He was extremely accommodating and went over and above to ensure I could take receipt of my BMW 535i based on my convenience and not his. The financing went seamlessly and the vehicle was ready as commmitted. He actually came into the dealership on his day off to allow me to take receipt of the vehicle based on my busy schedule. I have contacted the dealership several times since to purchase accessories and Chad dealt with me directly ensuring all my questions were answered and I was satsfied with the service. I have purchased > 30 vehicles (I'm a car guy) and this has been my best experience yet. I would and will recommend both Chad and BMW of Reading to my friends and family - the experience has been phenomenal!!

I had the most pleasant experience with Cal Jones. The...

I had the most pleasant experience with Cal Jones. The sales process was the quickest I've every had .No hassels, no going back and forth with pricing . It was just so painless . I would highly recommend Reading BMW and Cal Jones was first class all the way .

A very pleasant and seamless experience from begining to...

A very pleasant and seamless experience from begining to end. I began to look for a new car on line and quickly realized significant price advantages with Reading BMW and I compared prices with 7 other regional BMW dealers. My inital phone contact was returned within the hour and Calvin Jones was very helpful. I picked up my car and Calvin took me through a complete review of the car and even filled the tank for me. Joel was completely prepaired with financing, and I was very surprised how quickly the paper work was completed. Joel even gave me a 1.74% rate! Practically 'free' money. I would strongly reccommend Reading BMW to anyone looking to purchase a BMW.

Issue with SUV was resolved. Was contacted by dealer and...

Issue with SUV was resolved. Was contacted by dealer and offered partial compensation for out of pocket cost. Appreciate car dealers that stand behind the products they sell. Best price on line.

I could not be happier with the entire experience that I...

I could not be happier with the entire experience that I had try BMW of Reading. The sales process was first rate from beginning to end. Their no haggle best price all of the time motto could not have been any truer. With today's busy lifestyles, the old way of back and forth negotiation really just ends up wasting so much valuable time. When you are presented with a great price and a fair trade value right off the bat, there is nothing else to do except sign the paperwork! Rob is very knowledgeable about the brand an you can really tell that he cares about his customers and the vehicles he sells. Once we came to an agreement on the price....which was pretty simple with their Internet pricing, Joel took over and made the entire paperwork process quick and painless. After that, the car was detailed perfectly and Rob gave me the most thorough presentation that one could ask for. I love my new BMW and I will be sure to refer anyone that I know to the great staff at BMW of Reading.

I just had my most pleasant car buying experience in 35...

I just had my most pleasant car buying experience in 35 years, thanks to Chad Wallace at BMW of Reading, PA. I was skeptical, expecting the typical high-pressure, aggresive salesman to accost me as soon as I got out of the car, but what I found was a relaxed, friendly, no-pressure but very professional atmoshere at the dealership. I was an out of town buyer, and my trip to pick up the car turned into an over-night stay due to a delay from my insurance company in providing the required documentation. Chad assisted me in finding lodging and food, and even picked me up the next morning after I had returned my rental car clear on the other side of town. I really appreciate everything Chad did to help me out, and I highly recommend you contact Chad Wallace if you are in the market for a new or used automobile, and want a truly pleasant buying experience!

I recently brought my 2009 X5 to the BMW of Reading for...

I recently brought my 2009 X5 to the BMW of Reading for routine service. I informed the service department that all the tail lights were filling up with water when I wash my car. I even showed them the photographs I took of the tail lights with water in them. I also informed them that my front left caliper was all rusted and would like to have it replaced since the vehicle is still under warranty. Later the same day I received a call from the service department with an update, I asked them if the items in question had been replaced and the answer I received was that the caliper working fine and would not be replaced even though it was rusty. Of the four tail lights that had water in them, they were only going to replace two, because they claim that the other two were okay, even though I showed them pictures with water in all four of them. A few years ago the same dealership sold me an extended warranty on my 7 series and when the radiator failed, they informed me that the warranty company was no longer in business and I would have to pay for the work out of my own pocket. The dealership would not stand by the warranty that they sold me and that they profited from.Its the same dealership that put a large dent in my car during a scheduled service and then wanted me to pay for the body shop repairs.I should have know better. Take your BMW to Daniel's in Lehigh County. Much better service!

Comission is priority

I found a car I absolutely loved on Cars.com, and immediately made a point to meet with Phil to take a test drive. After about two hours of trying to operate the convertible top (it wouldn't work), he apologized and we made an appointment to meet again. There were several phone calls and emails in between. On our second meeting (three hours this time, including an ENTIRE hour sitting at Phil's desk, waiting for him to come back from speaking with a manager about pricing), the top still wouldn't work, so he sent it for repairs and we put together some pricing in the meantime. Two weeks had now passed. When the car came back from the repair shop, I submitted insurance information and a credit check so I could buy the car that day. I called Tom Masano's main customer service line to verify credit approval, when I was told the car was sold the day before. After several appointments, phone calls, and emails, this dealership saw me as just another possible commission. They can call you ten times a day when you might buy one of their cars, but they can't give you the decency of a phone call so you know not to waste your time coming in. This is sales, it is the nature of the business and they can sell to anyone they want, I understand. However, when you have a serious customer, you need to follow up. After this experience and the clear impression that I am nothing more than an opportunity for a good profit, I will take my business somewhere that will communicate with me and offer genuine customer service. Tom Masano was a complete waste of my time. Better yet, the car was sold three days ago and it's still listed on Cars.com and on their website inventory. Way to go, Tom Masano.

I have bought two preowned bmw's from chad Wallace at...

I have bought two preowned bmw's from chad Wallace at BMW of reading this past year. Both vehicles have been in great shape and the customer service was excellent. Chad is very patient and low pressure. He also is very professional and follows up after the sale properly. BMW of reading is a standout amount other BMW dealers. I would not hesitate to go back or recommend to a friend.

Since we had a positive experience with our first...

Since we had a positive experience with our first purchase (Jeep Overland) from Tom Masano group, we chose BMW of Reading. Bottom line, their price can't be beat. We did extensive online research comparing prices and we were not disappointed in giving our business to this dealer. Calvin Jones provided satisfactory customer service. He took the time to show us the various features that our new car offered. The negotiation process itself was smooth and fair. We requested a unique transaction and they agreed. All in all, we walked away extremely happy with our purchase (this is our first BMW and presumably not the last). I would highly recommend this dealer if you are looking for great selection for a fair price without needing a law degree to negotiate a good deal.

Friendly staff, good selection of cars, competitive and...

Friendly staff, good selection of cars, competitive and realistic pricing as opposed to other dealers that may tend to take advantage of a potentially uninformed customer. Smooth processes, easy communication.We were in touch with many dealers, BMW of Reading is definitely a place to go despite the extra mile (though we have not comment yet about their service department). The experience was positively different from their competition that is closer to the big cities.

Before going to BMW of Reading, I had visited a...

Before going to BMW of Reading, I had visited a dealership in the Tom Masano Group and became convinced that I wanted to by a car from them because of the superior service and value they could give. I then searched on their web site for used cars in my price range, and found one that I liked. I was greeted when I arrived at BMW of Reading by Mr. Phillip Doulik and told him of the car I was interested in. He was very knowledgeable even about this specific used car. He was able to tell me its history and specific information on its features as I prepared to drive it. He put me at ease as I drove through an unfamiliar part of the county. I appreciate being allowed to drive it for the distance that I did because this helped me to make my decision. Mr. Doulik listened well to my concerns and answered every question I had. He anticipated and provided every service I needed to purchase this car.

I initially went to a dealership in Doylestown for a new...

I initially went to a dealership in Doylestown for a new 535i, after wasting a day,and getting what would have been a LOUSY deal, i went to Reading BMW where i met sales rep Michelle Grim, a no pressure, delightful,friendly and sincere person (who i might add really knows what she is selling) In addition I got a good deal on the car and left the dealership within 3hrs in my new car. i would recommend this dealership, for anyone looking for a car

My lease had 3 months remaining, I started going in to...

My lease had 3 months remaining, I started going in to BMW of Reading on and off to see what my options were. Chad my client advisor was most helpful he took my information and then kept working and looking for the best possible deal. When the pull thru program was announced he reach out to me immediately , I went into the dealer and told him what I was looking for and where I wanted to the monthly payments to be. Chad continued to work on my behalf, I also went to Faulkner BMW in Lancaster , give them the same information . However that client advisor neverbother to call me back . I went back to Reading and I found the car of my dreams , Chad and his sales manager worked on the numbers , I test drove the car and with in 1 week I was driving my new 328i coupe. I cant say enough about Chad , the sales team, who while Chad was busy with another customer, another client advisor put gas in the car for me to take on a test run , the detailed team who took the time to wash and wax for me so I could take home for the weekend , Joel the finance manager who puts it all together , and the entire staff at BMW of Reading was just unbelievable in the way they treated me. The whole experience from the moment I walked in to the day I drove home was the best car experience I have ever had. This is my 3rd BMW with Reading and previous experience were good but this past one under the new ownership was by far the best. But above all , Chad my client advisor did an outstanding job , he really worked on getting me the car I wanted and the payment I wanted . I will continue to be a loyal customer of BMW of Reading , and share my experience with everyone , and of course the bad one with Lancaster . Thank you

Rick Lauter, our Salesperson was nice, friendly and very...

Rick Lauter, our Salesperson was nice, friendly and very knowledgeable. He worked with us, provided us with pertinent information, answered our questions and led us in the right direction to purchase our BMW. From our first visit to the last visit when we purchased our BMW, we were always in the company of nice employees. The Dealership is great!

Service review

Great customer service under the new Tom Masano ownership

I began my process towards purchasing a car by using...

I began my process towards purchasing a car by using www.cars.com. The Masano dealership caught my eye. After I selected my criteria for what I wanted in a car, I sorted by price. Masano wasn't the least expensive, but they were in the Top Ten. I then went to their web site and was impressed with the layout and the information it provided. I decided to give them a try and I called to arrange an appointment. I dealt with a very professional customer care representative in Stephanie Stofka. She booked the appointment, answered any basic questions I had, and followed up with e-mail. I went to the dealership location where I met my client advisor, Chad Wallace. He answered every question I had in a professional, knowledgeable manner. And I had a lot of questions. When it came to price negotiation, there was none. Gone are the days car buyers and car sellers haggle over the price. Instead, Chad showed me a way I could save money. It's a way that every car buyer should listen to and utilize. He saved me $1200. Chad had to go a second round with my wife two days after my initial meeting with him, and he extended the same courtesy, professionalism and knowledge with her. My wife and I decided to make the purchase and Chad made the process easy. We decided to finance to pay for the car, and met Joel Powers, one of the finance managers. He was great at explaining everything about the agreement to my wife and I. The overall experience was pleasurable, and without a doubt my wife and I are excited about our new investment. We are thankful to Chad, Joel and Stephanie for making it happen.

I recommend this dealership... my internet purchase...

I recommend this dealership... my internet purchase experience was excellent. Calvin Jones, my client adviser, was terrific.I live in a small town and drive 5000 miles per year. My targeted vehicle was a newer BMW with high mileage (over 150,000). Tom Masano was the lowest price on the net. I was very pleased by the quality of service, it felt like I was a new car purchaser. This is my third internet purchase and I will do it again, however, be prepared for surprises. Calvin did a good job over the phone describing the vehicle but the buyer will always find issues others overlook. In my case there were the expected small dents, paint chips and scrapes expected with a high mileage car but that don't show up in a photo. There was also a check engine light that popped up because the car had been sitting for a while. Tom Masano diagnosed the light as a battery cable and cleared the light for free and it hasn't come back yet (fingers crossed).I rented a Hertz car, one way. Fortunately the BMW was what I expected so Calvin drove me a few blocks down the street and we returned the rental car...very easy!I work on my own cars and have spent a few weekends changing all the fluids, filters, trailing arm bushings, cup-holders, cleaning out the sunroof vents, touch-up paint, etc. I would not recommend a high mileage BMW (over 150,000 miles) if you do not work on BMW's yourself.

Rick Lauter and the Sales Manager along with the Finance...

Rick Lauter and the Sales Manager along with the Finance Manager were friendly, very helpful, and did not jerk me around with ridiculous dealer costs. My experience with them was probably the best car buying experience I have had. I would recomend Rick and this dealership at anytime.

I had a great experience at this dealership, feeling very...

I had a great experience at this dealership, feeling very comfortable at all times when dealing with both Chad Wallace and Joel! I really liked the availability of Chad when I had any questions at all about the Infiniti FX35. This was not a typical car dealership- there was no pushy sale along the way of my car purchase experience which I liked a lot. A car purchase is a big financial decision for anyone and the second I feel that a salesman is pushing me into buying a car is the moment I feel uncomfortable- this did NOT happen at all. Thank you so much for great customer service from everyone at BMW of Reading I interacted with and I absolutely love my new Infiniti FX35. I have already told several people about my great experience I had and I will continue to do so : )Regards,Sadie McNew

I purchased a pre-owned M6 from BMW of Reading and had a...

I purchased a pre-owned M6 from BMW of Reading and had a great experience. Chad Wallace was my client advisor and made the buying process enjoyable. Chad came through on all promises - he was very professional, patient and knowledgeable on all aspects of the car. Chad personally delivered the car to ensure my satisfaction - taking 5 hours out of his day. I would highly recommend Chad and BMW of Reading for your next car purchase.thanks,Don B.

Second vehicle purchase from BMW of Reading. The pricing...

Second vehicle purchase from BMW of Reading. The pricing on their vehicles is ultra-competitive so I've travelled from the Baltimore area to purchase pre-owned vehicles. Wasn't real excited about my trade-in value but I do understand that they need to make money. Still, all factors considered, well worth the 90 miles for me to drive to Reading. They are very easy to work with, no gimmicks, very straightforward honorable folks. It was very easy to work with both Rob and Joel.

It was a great experience from start to finish! From the...

It was a great experience from start to finish! From the test drive to the final purchase it was wonderful - no pressure, lots of information, and very friendly!

Excellent service by the staff at BMW of Reading. I...

Excellent service by the staff at BMW of Reading. I bought 2 BMWs from this dealership and would go back. The staff is very helpful and knowledgable. Chad Wallace was the Sales Rep and he was extremely keen to help me out. I highly recommend anyone in the market for new or used BMWs to visit this dealership. Excellent work!!!

Our salesman Phillip was very polite and knowledgeable....

Our salesman Phillip was very polite and knowledgeable. He addressed all of our concerns and resloved our requests. He took time as needed to explain all of the functionality of the car and made our transaction an easy and pleasant one.

I very much appreciated the service, help, and...

I very much appreciated the service, help, and professionalism of Chad, Dave and the rest. Everything was top quality and on time. They made my visit a pleasant experince. -- Again, thank you. Tony

Chad Wallace was an excellent salesman. He listened and...

Chad Wallace was an excellent salesman. He listened and provided information as requested. He was low pressure yet very knowledgeable. Since the sale was completed after hours, he washed the car himself while the financial paperwork was completed. I will recommend the dealership and Chad Wallace to anyone I know who is looking to buy a car. Nancy W. Voorhees, NJ

We were extremely pleased with our experience because...

We were extremely pleased with our experience because they had an excellent selection of vehicles that we were interested in. The sales associate Rick was courteous, friendly, and attentive to our needs and wants. Joel and Phil, friendly as well, did a wonderful job at working with us to obtain the financing we desired. We were very pleased with the entire experience and will definitely recommend to others.

I would highly recommend Reading BMW for car purchases...

I would highly recommend Reading BMW for car purchases and service. When it was decidedly time to trade in our beloved 2002 X5, Calvin Jones and the entire team at BMW of Reading encouraged me to test drive a total of four motor cars, both SAV's and sedans, which ultimately led to the decision to go with a new X3. During a busy Saturday at the dealership, I felt I was definitely provided red carpet attention. It's very important to note that is is our third motor car we've purchased at this dealer, and we plan on doing business with them for a long time to come.

Everyone at tthe dealer was friendly and professional....

Everyone at tthe dealer was friendly and professional. Michelle was very patient and helpful. I could tell she enjoys cars and driving. She's also very well versed in using the user interface for the car. I really appreciate that she stayed late to help show us the features of the car. I also liked the fact that I didn't feel pressured to make a purchase.The one down side was the construction. It made the parking lot difficult to navigate.

Chad is the best! I stopped by at closing time just to...

Chad is the best! I stopped by at closing time just to look around and Chad came out to see if I had any questions. He didn't seem to mind that it was the end of the night, and continued to help me for the next 45 minutes. He even came in early the next day so that I could test drive a car. Now that's customer service! And yes I took the car.

- Chad was very professional, knowledgable, and straight...

- Chad was very professional, knowledgable, and straight forward in all aspects of the sales process. - In dealing with Chad, everything was communicated clearly, which you may not find with other salesmen/dealerships. - I would recommend Chad to anyone looking for a BMW, since he is the best salesman that I've dealt with.

Chad was very knowledgable of the bmw productline as well...

Chad was very knowledgable of the bmw productline as well as the financial end. All our questions were answered. Had a great experience and plan to see Chad when my current (Audi) lease expires.

The long saga of which car to buy started and February...

The long saga of which car to buy started and February and finally wrapped up in August! Went from an X5 to a 5 series. Thankfully, Rob was great and worked with us through out the process without writing us off. Glad he stuck with us and glad we finally purchased from him. Hard to beat the price!

Oustanding Customer Service. I traveled 150 miles to the...

Oustanding Customer Service. I traveled 150 miles to the dealer. Cal Jones and the dealer honored the telephone converstions. I will purchase my next vehicle from BMW of Reading.

Chad was very curteous and attentive to our needs. He...

Chad was very curteous and attentive to our needs. He made the process very smooth being that we were from out of state. He took care of everything on his end and was very punctual. I enjoyed workng with BMW of Reading and will definitely be back in the future.

Chad was an excellent representative for your company. ...

Chad was an excellent representative for your company. He was kind and knowledgeable without being pushy or agressive. I am thrilled with our vehicle and hope to work with Chad again in the future.

Rebut of Previous Review

Unlike the opinion and experience of the "buyer" above me in the comments here, my experience from initial discovery of the vehicle-to email- to phone call- to driving nearly 400 miles roundtrip...was indeed worth it. My saleslady "extraordinaire" was Michele Grim. Michele, as I noted, from my initial conversation was "bend over backwards" helpful. The vehicle was portrayed exactly to what I ultimately purchased. Even had an experience with a minor damaged interior part (they did not hesitate to offer repairs) even being a preowned vehicle. The level of Service is impeccable....I would highly recommend any Tom Mansano Group Dealership...and would STRONGLY encourage you to call and ask for Michele directly!

Too good to be true...except it was true! From the...

Too good to be true...except it was true! From the moment I first spoke to BMW of Reading, I knew the experience I was about to have was going to be fantastic. Being a BMW geek, for lack of better terms, in June of 2012, I was set to make my third BMW purchase in the last 18 months. The previous two vehicles I had purchased at another BMW center; however, it was appropriate that for this one (X5 50i), I shop around. Greeted by Karen, Phil, and then introduced to Rob, my experience ordering my car was phenomenal! It far outweighed the experience I had at my previous BMW center. First and foremost, it was a pleasure working with Rob because he is as passionate about BMWs as I am. Since he immediately qualified me as a buyer, there was never any sales pitch, it was simply about what I wanted (needed)and ensuring that I purchased the correct vehicle for my family's needs. Further, Rob was patient with my wife and I even when we had to take a break to feed our 6 week old son (at that time)! Throughout the entire wait for the vehicle (again, this was a custom order), Rob would send me email updates each time the status changed! Having someone pay such close attention to one customers order is incredible! When the vehicle arrived earlier than expected, Rob was quick to ensure that we were slotted for delivery at a convenient time, taking into account our infants schedule. Again, knowing that my expectations were high as far as quality of work (in this case, new car detailing), Rob not only personally ensured that my car was detailed to perfection, but he also kept my vehicle inside the service bay until I arrived, relieving me of any stress that my brand new BMW would be parked outside! When my wife and I arrived to take delivery, the paperwork was all but completed and we sat with Joel to sign the final documents. Joel explained to us the benefits of purchasing tire and wheel insurance (yes, BMW wheels and tires are expensive to replace), and made us comfortable with our purchase. On top of that, he made sure we were in and out of his office in a timely manner, so that my wife could tend to our son. Lastly, Rob went over all the features of our new vehicle and we were on our way! I cannot stress enough how wonderful this car buying experience was. I will be recommending BMW of Reading to anyone who is interested in purchasing a new or used BMW within a wide radius. The best part is that there are already people who are recommending BMW of Reading to customers far away. As we were leaving, another buyer from upstate New York (200+ miles away) was coming to buy a car from Rob...it makes sense now! Thank you Rob and BMW of Reading for an excellent experience. BMW centers should learn to replicate what you do! Well be back soon! ~ JE

Michelle Grim is the salesperson to ask for at BMW of...

Michelle Grim is the salesperson to ask for at BMW of reading!!! She is very attentive and a pleasure to deal with. Michelle also gave me a great deal on a used 2009 Volkswagen Jetta. She is very patient, pleasant and knows her cars!! The process of buying a used car can be very stressful but not at BMW of reading. Joel in the finance department gave me the best interest rate which was lower than the national average. This car dealership is a 10 in my book. Would definitely recommend BMW of reading to family and friends!!

I have been a customer of this dealership since 1998. I...

I have been a customer of this dealership since 1998. I now live in Florida but still will continue to always buy my BMW's from them. I still keep one BMW in PA and use them for service all the time. I also own a vintage BMW and use their parts department for any needs I may have. They are friendly, courteous and wonderful to deal with in all departments. They have none of the larger BMW dealership sales and service tactics of adding on unnecessary costs of repair work that I have experienced in Florida.

Although this dealership is under major construction,...

Although this dealership is under major construction, Chad Wallace was able to maintain a professional yet humorous demeanor throughout my transaction. Chad is very easy-going and was willing to take the time to explain everything about my purchase. He is passionate about BMW especially the safety features of the current vehicle inventory as well as what is coming out in the future for BMW.

I was very pleased with Cal Jones (he was very...

I was very pleased with Cal Jones (he was very professional in all aspects), would definately and have told my friends about Cal and BMW of Reading. I will definately go back when I buy another BMW (no doubt in my mind)Very pleased, Cal did everything he said he would and that is very important to me.Thanks Cal for a Great experience buying my first (but not LAST) BMW.Ellen Cowan

My experience was great. All my questions were answered...

My experience was great. All my questions were answered and I didn't feel pressured. It was my best experience I've ever had at a dealership. If all their employees are as professional as Robert I will enjoy doing business with them in the future.

I purchased a certified pre-owned (CPO) 2009 BMW 328i...

I purchased a certified pre-owned (CPO) 2009 BMW 328i xDrive in June 2012. I live in the DC area and selected the car after finding it on the BMW CPO website. The car looked great in the photos. I worked with Chad Wallace via both email and phone. He was very responsive to all of my questions and was a pleasure to work with. I asked him to have a closer look at the car on my behalf and let me know if there were any items that I would notice in person that don't come across in the photos. There was an slight imperfection that he found, and he had it buffed out (when I did come up to buy the car, I couldn't see it). Joel Powers handled the closing and he was great; no issues. A concern I had was how out of state registration and plates would be handled. BMW of Reading sells about half of their cars to out of state buyers so they're quite familiar with the process. I left with 30-day Pennsylvania tags. I paid state tax and registration for my state of residence and should receive permanent license plates via the mail shortly (no trip to the DMV required). All in all, I felt the savings were worth the drive. Since the balance of the new vehicle warranty and the BMW CPO warranty are covered at any BMW dealership, there didn't seem to be a compelling reason to buy from my local dealers, which were charging more for similar cars. I will consider doing this again for my next car purchase.

Michele was very up front we us about purchasing the car...

Michele was very up front we us about purchasing the car we wanted. We told her how much we could spend and when we went to purchase the car we had to write a check for exactly that amount. There were no added fees or pressure to spend more than we had planned. She also made sure the car was inspected before we drove it off the lot making it a worry free experience, especially since we were buying a car as is.

Chad was very personable and approachable on my first...

Chad was very personable and approachable on my first visit. He attended to detail during the transaction, answered all questions and returned all phone calls in a timely manner - everything a salesman should do.

Excellent experience all the way around - with good...

Excellent experience all the way around - with good follow-up after the sale....Sales person was engaging and knowledgable - finance person was informative and helpful - I would highly recommend a trip to Reading - it's worth the trip

Third cars I've bought from Cal. Each buying experience...

Third cars I've bought from Cal. Each buying experience was very fair, no pressure, and I got the auto that I wanted. Good selection at all times.

Had a great experience. Friendly staff. They responded...

Had a great experience. Friendly staff. They responded quickly to returning calls. Explain vehicle in great detail. Chad Wallace made it a pleasurable experience and would refer friends and family.

I have purchased many new cars in the last 30 years(about...

I have purchased many new cars in the last 30 years(about 15) and BMW if Reading was the the most professional,honest people I have dealt with.Sales over the phone was excellent, and they honored all verbal financial committments.The BMW Finance people tried to give us the best cost over the next 5 years.All the BMW people, even at the service desk were courteous and committedwithout being pretentious.Honesty and integrity always will win,everytime.Thanks to all. Bob Stagliano

My wife and I came to Reading BMW from Wayne NJ to see a...

My wife and I came to Reading BMW from Wayne NJ to see a used 2006 330xi. We took it for a test drive and there were several issues with the car. Calvin asked us what did we think and we told him it was a no go. Instead of pushing us to say what would it take he said if you are not sure then don't buy. Most salespeople would not take that approach. He then led us to another used car in the lot a 328xi (2008) and we bought the darn thing. We have owned 3 BMW's and this by far has been the best experience so far. Calvin was fun to deal with and a professional as well. We also dealt with Joel in the finance department and he too was very good. The price was right and Calvin and Joel was icing on the cake

WOW!!! By far the best and easiest time we have ever had...

WOW!!! By far the best and easiest time we have ever had purchasing a new car. Chad took his time and explained all the equipment on the car while Dave was thorough in going over all of the numbers in regards to the lease. We have purchased other cars from the Tom Masano dealerships, but this was our first BMW and it won't be the last. If you are looking for a great car at a great price go to BMW of Reading and see Chad and Dave.

Calvin was the best sales Rep I ever dealt with. I felt...

Calvin was the best sales Rep I ever dealt with. I felt like he walked in and was buying a car with me, no pressure. Doesn't get any easier. Everything Calvin promised me, he delivered. I run a Major trucking company in Allentown, Pa. and I would hire him for my sales team.

Overall, by far the best experience I have had buying a...

Overall, by far the best experience I have had buying a car. Very friendly, no hassle approach was fantastic. Would definitely recommend this dealership to anyone interested in buying a BMW.

I recently purchased a 2008 BMW X5. The purchase was...

I recently purchased a 2008 BMW X5. The purchase was smooth and the deal fair. Chad and Joel were easy to work with which made the purchase process and experience even better. I would definitely recommend this dealership to friends and family. I would definitely puurchase another BMW from this dealership in the future.

Internet buying experience

Internet buying experience was fair. Dealer followed-up, even though car advertised on the site was actually no longer for sale. Site should've been updated.

This was online buy ... I drove form CLT, NC and...

This was online buy ... I drove form CLT, NC and everything went as planned. I got the car and drove it back. Nice folks. All my requests were met. Chad was my salesperson.

I have purchased more than a dozen vehicles over the past...

I have purchased more than a dozen vehicles over the past 20 years and Chad Wallace is by far the best salesman I have ever dealt with. He is very professional, a straight shooter, and very knowledgable about the product he is selling. That is how you get repeat business. I have already recommended him to friends. Chad is a true asset to your dealership, and I would absolutely recommend BMW of Reading due to his efforts.

My experience at BMW of Reading was excellent. I had been...

My experience at BMW of Reading was excellent. I had been in contact with another BMW dealer in the Allentown area to lease another car due to my current lease plan expiring. The sales associate did not make any effort in finding the car I wanted and did not return my calls. When I did make contact with the sales associate, it seemed as if he did not want to be bothered. I continued my search on the internet to find the exact BMW I wanted and finally found it. Even though that the Allentown dealer was significantly closer to my home, I contacted BMW of Reading and spoke with Calvin about the car. Within an hour, Calvin contacted me with a great lease quote. Today I am driving the car I found on the internet. Calvin had the car delivered to the dealership in 2 days. He also contacted me a few days later to ask if I had any questions about the car. This was the best experience I have had leasing a car. I highly recommend BMW of Reading where you will be treated with respect and sincere customer service.

I came from NJ to buy my car. They had a great...

I came from NJ to buy my car. They had a great inventory. The salesperson was helpful and friendly. The business manager was also fantastic. A great experience.

WE live in suburban Phila. There are at least 6 BMW...

WE live in suburban Phila. There are at least 6 BMW dealerships which are closer to us. However, Michelle responded to our email request on the same Sunday as we posted it. Now that's service! It only took about 1 hr & 15 minutes to get to Reading and the experience there made it worthwhile for us to take the ride. They were friendly and provided a "no pressure no hassle" experience. Their prices were a bit better than the local dealerships, and they were willing to work with us in order to get the deal done. My only observation is that this is a smaller (not as fancy) dealership than you would find in the Phila area. They appear to have less inventory than at the larger local dealerships. However they have enough of a selection that you should be able to find a car that fits your needs and budget. WE highly recommend BMW of Reading as a worth your while buying experience.

We live out of state so we took delivery at the BMW...

We live out of state so we took delivery at the BMW Performance Center in Greenville, S.C. I would highly recommend that option and you can take delivery of any BMW there. Accordingly, we did not visit the dealership. All transactions were conducted via email, phone and UPS. However, I have to say the entire process went very smoothly and we were kept well informed as to the status of our transaction. Pricing was very aggressive and the dealer followed up on commitments. While offered, I did not feel pressured to purhcase additional warranties. Calvin and Joel appear to work well as a team. I will reach out to them again next time I purchase a BMW.

Our experience with this dealership was excellent. Chad...

Our experience with this dealership was excellent. Chad Wallace our sales person and Joel in finance were very helpful and understanding to our needs. As we were waiting to take delivery on our car, there was another couple that we met. This couple was from Devon Hill. As we talked I found out that she and her husband orginally went to Devon Hill BMW and were very disappointed with their service and the fact that they were not willing to work with them. She told me that when she first came to look she was also very impressed with the number of vehicles and the customer service. She also had Chad as her sales person. She as my husband and I were pleased with Chad and Joel.

Not even close to as advertised

My husband found a car listed as used in EXCELLENT condition and we did our research on the dealership to be sure that we could trust them. We live in a different state and had to pay a transport company to get it to us. We found out on delivery of the car that it had to be jump started to get it onto the truck and the rear window duck taped because it would not stay up. The driver had to jump the car again to get it off of the truck. We took it immediately to our family mechanic and found that there was a piece of carpet in the engine!!! Yes, carpet to soak up the oil! It needs more work to it than we paid for the car and when we showed Phil the detailed list from our mechanic he told me he couldn't do anything about it because we bought it as is. We bought a car for a price we thought was fair as it was advertised in excellent condition, but even poor condition has a mechanically functional engine. I wouldn't recommend them to anyone! Their solution was for me to pay to ship it back and they would refund me the money after they inspected the car. How am I suppose to trust them after what they sold me? Please, make sure you do not trust a dealer just because a majority of their reviews are good! It could be the biggest headache of your life! My goal in rating this dealer is to prevent this from happening to anybody else. If they think they can take advantage of you, they will!

My husband found a car listed as used in EXCELLENT...

My husband found a car listed as used in EXCELLENT condition and we did our research on the dealership to be sure that we could trust them. We live in a different state and had to pay a transport company to get it to us. We found out on delivery of the car that it had to be jump started to get it onto the truck and the rear window duck taped because it would not stay up. The driver had to jump the car again to get it off of the truck. We took it immediately to our family mechanic and found that there was a piece of carpet in the engine!!! Yes, carpet to soak up the oil! It needs more work to it than we paid for the car and when we showed Phil the detailed list from our mechanic he told me he couldn't do anything about it because we bought it as is. We bought a car for a price we thought was fair as it was advertised in excellent condition, but even poor condition has a mechanically functional engine. I wouldn't recommend them to anyone! Their solution was for me to pay to ship it back and they would refund me the money after they inspected the car. How am I suppose to trust them after what they sold me? Please, make sure you do not trust a dealer just because a majority of their reviews are good! It could be the biggest headache of your life!

I have contacted this dealer several times by email...

I have contacted this dealer several times by email regarding two separate vehicles and they have not responded at all, which i find very odd given that all other BMW dealerships that i have been dealing with in my search for another BMW have been immediately responsive. i did get a response when i actually called the dealership, and the sales person actually talked me out of buying a particular car, noting that there was front and rear bumper damage that was not noted in the glowing description of it on their website--which was helpful in deciding NOT to drive over two hours to get there. But then my question would be why they would not either a) just fix the damage; or b) be truthful in their advertising and indicate the damage in word and picture. With all the other BMW dealerships out there, this appears to be one to stay away from.

Worse experience ever made. We came to this place to...

Worse experience ever made. We came to this place to check inventory and we found pre-owned cute car. We literally have to pushed our sale person to start to deal with us, as he give us a favor. He absolutely paid no attention to us, even then deal was done. Week after purchase was made he resend us another papers to sign , because original contract was wrong!!! And after all, we still have no our number plate and registration (4 days later temporary card will expire). He never call back, I have to search him as nothing else to do; sales manager instead of fix that problem or at least apologize, transfering phone calls back to sale person.And even more: at same day we bought this car my husband was found another one for himself, but this Chad has no information available, (that car was stay front of his office for few days and he wasnt interesting to update info?!!!). Whatever, we pick up our car next day ( 4 hrs drive one way!) and husband reconfirmed with him to call us regarding second car. Its never happen! I still fight over problem with registration, time getting close to expire, and I not drive it until know (almost month pass). I reminded sale person over phone today about his attention and atitude regarding second car purchase. I asks why he, at least, didnt call us about it ( he suppouse to be interesting to sale something, isnt?) So, his answer was: Its fine... Fine what, exactly? Screw up my first purchase or didnt call regarding second one?Seriously, interesting level of "Fine"

I went to the dealer after seeing a pre-owned BMW online....

I went to the dealer after seeing a pre-owned BMW online. When I got there the car was in good condition and reasonably priced. I met with Rob and I have to say it's nice having a laid-back salesman who is a car enthusiast himself. The test drive went well with only a few things they had to throw in to close the deal making it fairly painless and easy as far as car negotiations go. Fast forward a few days later when I picked up the car, everything on the "punch list" was complete and when I pulled up Rob was outside getting the residual brake dust off the wheels. These days you don't see many sales guys getting down and cleaning the wheels of a USED car after the sale is complete... Needless to say I was impressed. I'm still very happy with the car, and the deal I got, and wouldn't hesitate going back in the future. I also highly recommend dealing with Rob.

Calvin was very patient in helping me find the right car...

Calvin was very patient in helping me find the right car and got me the best deal. He spent a few weeks with me in looking for the car I wanted, taking my phones calls and working with me as I changed my mind several times. He also gave me options that I was not aware of. Calvin made it a smooth process and took the time to show me all the features on my vehicle before I drove off the lot. Joel was extremely helpful in getting me approved and financed. He was very knowledgeable and answered all of my questions. Again they both made my experience very smooth and not stressful at all. I will definitely recommend BWM of Reading to anyone, no matter what make of car you want. owers and Jones Rule!!

I travelled from Gettysburg to purchase the car that I...

I travelled from Gettysburg to purchase the car that I have been looking for in the past few months, a 335I Convertible. Reading BMW had just what I was looking for. The car is absolutely beautiful. While it took a bit of "negotiating" once the deal was made, Cal explained the features of the car in detail and the paperwork ended seamlessly. I appreciate the call back that I received from Phil and I would buy another car from this dealership.

I was very happy with my first purchase of a brand new...

I was very happy with my first purchase of a brand new car. Calvin helped me find the perfect Mitsubishi Lancer that I had been looking for. There was one at another place that had some different options but the price Cal and Joel Powers put together was too good pass up.

My wife and I saw a few preowned X3 models on the...

My wife and I saw a few preowned X3 models on the internet that we were interested in and drove 2.5 hours to the dealership. Calvin was our salesman and was friendly, helpful and knowledgable. We worked out a great price and he got us in the vehicle the same day.Joel was the most professional F&I person we have ever dealt with.The entire experience was low pressure, professional and enjoyable. This is our first BMW but it will not be our last from this quality dealership.

I was contacted by a gentleman named Calvin Jones who...

I was contacted by a gentleman named Calvin Jones who called due to my search on the internet. Calvin called me in my office, caught me off guard and proceeded to sell me a car sight unseen due to his sincere and honest sales approach. I have never had a more pleasant experience when making such an important purchase. My sincere recommendation to work with Tom Massano and Calvin Jones.Patrick Bransome New York NY

This was by far the most pleasant buying experience my...

This was by far the most pleasant buying experience my wife and I have ever had. My wife needed a new vehicle for her long commute to work and we're planning on starting a family soon, so we were looking at the X3 because of it's great reviews and safety ratings. After looking around, BMW of Reading had the lowest prices of any dealership. When we came in Rob was extremely knowledgeable and helpful in explaining the BMW brand since this was our first BMW purchase. We came in with a price in mind for our trade in, the new vehicle, and interest rate. They more than exceeded our expectations without having to haggle or feel like we were being pressured. My wife and I combined have purchased 6 vehicles from dealerships and I can tell you with certainty, service like this was a first! Joel handles the financing and again was very knowledgeable and helpful in explaining our warranty options. We love the vehicle. They say once you drive one you'll never want to switch back. Now we see why. When the time comes, we'll be back again. Great dealership!

This was for the most part a very pleasant experience for...

This was for the most part a very pleasant experience for me and I Love the car. I would have rated this transaction great overall if there were not issues with the tax title and tags for the car. Calvin was very knowledgeable about the product and very accomodating in resolving a minor issue with the vehicle, I will recommend him to anyone who in the hunt for a nice car....

The manager of the BWM of Reading is super helpful. The...

The manager of the BWM of Reading is super helpful. The price is great compared to others BMW dealer. The auto service is excellent, and they always try do a great job of fixing anything that need done to the customer's cars. I would highly recomend the dealer to anyone. Thank you,

Michele was very pleasant and extremely knowledgeable...

Michele was very pleasant and extremely knowledgeable regarding the vehicle. Very helpful in the negotiating process and delivery of vehicle. The dealership has excellent service regarding our prior BMW. This was a main factor in leasing our new vehicle through this dealer

Friendly staff and pleasant car-buying experience....

Friendly staff and pleasant car-buying experience. Michele did everything possible to make the deal and helped explain all equipment in the car. The business manager presented all financing options and found a way to save an additional 200 dollars through BMW programs available.